Pulling together Modedo was no cinch! Patricia Hurt, CEO and founder of Floree Nic Design Group Inc. became the brand designer of Modedo since January 2009. Both brand design companies mutually merged with permissions and guidance of previous model agency owner Florenshia Hall who operated the talent division of Floree V Nic Model Talent Agency. The duo created a power house of collections recruiting designers to introduce the public to the hidden treasures that they're unaware of. And it worked!
Modedo offers collections with an array of exposed skin giving the feel
of sex appeal for any woman to feel alluring. There are also some sultry,
haute mini dresses to back-out dresses, quality knits, and Lycra spandex to
form fit any shape and platinum black stretch dresses to move spring over and
bring in summer. Light weight soft leathers and moleskin looking textured
pants is what Modedo is promoting to sale. This design group has their eye on
fashion-forward trends and they're not stopping for anything.
Look for their upcoming lookbook online www.modedo.com or shop at www.smashingdarling.com and www.thimbler.com with various designers and fashions.
Tell us about the name “Modedo”.
Modedo fashion brand culture symbolizes straight to the point representation of haute apparel in silhouette detail constructed by natural flat pattern hand design technique; each fashion look designed by Modedo are in the highest quality fabrics from top designer showrooms with original up to date trend that in lieu of style represents the more caliber sense of a brand, to opt in to expand and sell in national major retailers and boutiques by 2011.
What inspired your spring/summer collection?
That's a really important question Modedo current spring/summer collection is inspired by new arrivals sexy and hot mini dress appeal to show off skin especially back out dresses, constructed in the best quality knits, Lycra spandex the sexy Lycra spandex lace bra and panty are so hot and platinum black sexy stretch spring/summer dresses are in and Modedo craves the attention to sell since launching this spring 2010. Showing off skin and cleavage is the most popular ideal for brand dresses that are selling well.
Who is your ideal customer and why?
The ideal customer is cost efficient and can pop a worn dress or outfit right in the washer on light cold or warm wash cycle. It's practical since dry cleaning is so time consuming. Modedo can be the perfect simple designer look to buy it for easy to maintain wash and maintenance.