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The Impossible made Possible - Alenver Lingerie

by Sofroina Timmons

We give a nod to the newly arrived underwear company Alenver whose new ideas, creations and innovations have silenced the critics. Alenver was once told that “changing the lingerie line was a bad idea!” - - the idea being to display provocative-one-word metallic message along the elastic waistband in a peek-a-boo fashion. Each loaded imagery word is displayed not in your traditional way but surprising. The words are reversed for the wearer to see the true message in the mirror.

Alenver creations are fabricated from a quality cotton source. All of the fabrics are 95% pure Peruvian pima cotton and 5% elastane. The craftsmanship and pride in Alenver's products makes a simple choice for Alenver's product fabrication and the brand is pleased to be a part of this textile industry tradition that has spanned over 5,000 years. Combine this craftsmanship and you'll get sleek thong panty, lace mixed with wide bands to give off a feminine tom-boyish street inspiration and tanks that conforms to her mammae.

Alenver's co-owners bring a wealth of international experience to their fashion. Patrice Hallot, a French national who has an entrepreneurial career in photography and fashion. Piret Johanson, an Estonian national, brings international modeling, design and marketing experience in European, Asian and North American markets to Alenver; both reside in Miami, Florida -– one of the hottest fashion epicenters in the United States.

How would describe your overall feel/vibe of your lingerie?
We are urban sexy, classy.

What does the name of your company mean?
Alenver in French means backwards, upside down or too much party. So we put the message on elastic mirror image.

Where is your lingerie sold?
You can find our lingerie at select stores or online at www.alenver.com. Prices start from $20 to $24.

What do you think will be the biggest trends in lingerie for spring 2010?
The trend will be SEXY for every day wearing.

What trends are you seriously tired of and hope will remain in 2009?
The seamless underwear. What's the idea of underwear you don t see ?

Who is your ideal customer?
My customers are all ideal, they buy, and they show it off and for that, I love them!

Give us three words that best describe the brand.
Wear it, show it, enjoy it and let others enjoy too!

We are running a promotion for our register clients. We will make a special coupon for your FashionLedge readers. Use the code fashionledge20 “ at the website checkout.

WIN LINGERIE COURTESY OF ALENVER
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