JVC: THE PERFECT EXPERIENCE STUDIO
POWERED BY HACHETTE FILIPACCHI MEDIA U.S. (HFM U.S.)
A mecca for technology enthusiasts, a training ground for
techno-phobes, and a lounge for the modern day hipster arrived
in New York City on 40th Street and 5th Avenue (across from
the New York Public Library) called JVC: The Perfect Experience
Studio, powered by Hachette Filipacchi Media U.S. This experiential
environment features free concerts with the hottest bands,
movie nights, how-to sessions about technology and photography
as well as demonstrations of the latest in consumer electronics
for media-junkies and hipsters at no cost.Designed with futuristic
interiors and contemporary furniture,
JVC: The Perfect
Experience Studio is a modern day showcase for the newest JVC
technology and products. “We are always looking for new
and innovative ways to leverage the DNA of our magazines brands
in partnership with our advertisers to best serve their needs
and objectives.
In this case, Hachette and JVC are breaking new
ground in presenting this exciting brand gallery experience",
said Stephen McEvoy, Senior Vice-President, Corporate Sales and
Marketing at Hachette.
“Hands-on experience is the only way to truly appreciate
today’s advanced, electronic entertainment technologies,” said
Karl Bearnarth, Senior Vice President, Marketing for JVC Company
of America. “For JVC, the studio is an opportunity for us
to reach out directly to consumers – to let them see and
hear our latest products and to learn about the technologies in
a relaxed and entertaining environment.”
JVC: The Perfect Experience Studio entertains, educates and
inspires visitors via a series of free events incorporating select
Hachette Filipacchi U.S. magazines, including movie nights hosted
by Premiere, photography seminars with American Photo and Popular
Photography & Imaging and technology seminars conducted by
Sound & Vision. Participants have the opportunity to see
the latest in high definition television technology and enjoy
interactive entertainment, including an arcade of video games
and a round of karaoke (using the multi-faceted JVC Everio camcorder
to record to a disk that can be taken home). Friday and Saturday
nights feature musical performances by local talent. For a complete
calendar of events and performances visit: http://studio.jvc.com.
JVC: The Perfect Experience Studio consists of four different
areas. The
Everio Room highlights the JVC Everio hard drive camcorder as
the ultimate digital media camera for every occasion and visitors
are able use the Everio to record their karaoke and movieoke
experiences. The Living Room is used for product demonstrations
and seminars. The Game Room is designed for playing video games
on large-screen, high resolution TVs and includes an area for
visitors to relax and listen to music. The Media Room showcases
Movie Nights and highlights JVC’s new 70” HD-ILA
high definition rear projection television, featuring technology
once available only in JVC professional products.
"Marketers must strive to stir up a real connection between
consumers and their products -- it's not enough to follow traditional
tactics with today's intelligent consumer," said Al Silvestri,
Director of Corporate Marketing and Creative Services at Hachette.
JVC: The Perfect Experience Studio location + hours: 5th Avenue
at 40th Street, seven days a week. Hours: Monday to Thursday,
11am–7pm, Friday + Saturday 11am – 8pm, Sundays 12pm – 6pm.
HURRY THE EXPERIENCE ENDS ON JULY 13, 2005!
About JVC: The Perfect Experience Studio.
JVC: The Perfect Experience Studio was created by Hachette
Filipacchi Media and Location NYC, Inc. Location NYC, Inc.
is a marketing and production agency, which produces, designs
and develops unique retail experiences for 30-day periods
for lifestyle brands around the country. Eric Dorfman of
Location NYC, Inc. says “It is about the experience
- customers need to be able to relate and interact with the
brand.
Consumers today are too smart for the usual sales
pitch, they need to be wooed. Brands need to think outside the
box and give their new potential customers more than just a fancy
store with good music.” Location NYC, Inc. is based in
New York City.
About Hachette Filipacchi Media U.S.
Hachette reaches nearly 50 million readers in the U.S. through
its more than 20 titles which also include American Photo,
Boating, Car and Driver, Cycle World,
ELLE, ELLE Decor, ELLEgirl, Flying, For Me, Home, Metropolitan
Home, Popular
Photography & Imaging, Premiere, Road & Track, Road & Track
Road Gear,
Road & Track Speed, Sound & Vision, Woman's Day and Woman's
Day Special
Interest Publications such as, Kitchens & Baths, Home Remodeling & Makeovers,
and Budget Decorating Ideas. In addition to the magazines,
Hachette includes book and custom publishing, integrated marketing,
database and market research, as well as Hachette Enterprises.
Hachette Filipacchi Media
U.S., Inc., is the New York-headquartered subsidiary of Hachette
Filipacchi
Médias S.A., a wholly owned subsidiary of Lagardère
SCA. The Hachette web site address is www.hfmus.com.
About JVC Company of America
JVC Company of America, headquartered in Wayne, New Jersey, is
a division of
JVC Americas Corp., a wholly owned subsidiary of Victor Company
of Japan Ltd., and a holding company for JVC companies located
in North, Central, and South America. JVC distributes a complete
line of video and audio equipment, including high definition displays,
camcorders, VCRs, D-VHS recorders, DVD players and recorders, satellite
systems, home and portable audio equipment, mobile entertainment
products and recording media. For further product information,
visit JVC’s Web site at http://www.jvc.com or call 800-252-5722.
Media Contacts:
Rebecca Herman
THINK PR
212.343.3920 or rherman@thinkpublicrelations.com
Monique Valeris
Hachette Filipacchi Media U.S.
212.767.6268 or mvaleris@hfmus.com
Terry Shea
JVC Company of America
973-317-5169 or tshea@jvc.com
