Almay Ideal™ Lip Collection
Sure to flatter shades expertly coordinated – lipstick, lipgloss and lipliner

Choosing the most flattering shades for your lips is simple with NEW! Almay Ideal™ Lip Collection. Almay has selected ideal shades of berries, pinks, reds and neutrals for collections of coordinating lipstick, lipgloss and lip liner. In just three simple steps, you can (1) define, (2) color and (3) shine your way to perfectly kissable lips. With the Almay Ideal™ Lip Collection beautiful lips are as easy as 1,2,3.

Almay Ideal™ Lip Liner
• Expertly coordinated, sure to flatter you shades.
• Defines and shapes lips, while holding lipcolor in place.
• Infused with aloe and Vitamin E, formula conditions lips and creates a soft, supple lip line – without feathering or bleeding.

Almay Ideal™ Lipstick
• Semi-sheer, ultra-flattering shades.
• Infused with peppermint for a refreshing, minty sensation upon application.
• Breakthrough “smush-proof” locking mechanism prevents lipstick from hitting the top of the cap.
• Clear window on top of tube for easy shade selection.
• Formula includes SPF 17 and Vitamin E to nourish and protect lips.

*Almay Ideal™ Lipgloss
• Ideal, shiny shades are flattering to all skin tones.
• Application goes on smoothly, with no stickiness.
• Whipped with nourishing avocado and peppermint.
*Formerly known as Almay Whipped Gloss

SUGGESTED RETAIL PRICE:
$7.49 for lip liner, lipstick and lipgloss.
Each sold separately.

Almay® Line Smoothing Face Makeup
Hydrates all day for radiant, younger looking skin

Almay introduces NEW! Line Smoothing Face Makeup, all day hydrating liquid makeup, compact makeup, concealer and powder for radiant, younger looking skin. Almay® Line Smoothing Face Makeup features encapsulated hydrated color that evens out skin tone without settling into fine lines. Since loss of water in skin cells is the key cause of visible skin aging, Almay infused the Line Smoothing formula with cucumber to instantly increase skin’s hydration level and cool the skin on contact. A soothing blend of anti-oxidant teas helps prevent future lines and wrinkles for more youthful, healthy, radiant-looking skin.

Almay® Line Smoothing Hydrating Makeup
• Light to medium coverage liquid makeup looks natural and dewy all day.
• Formula features anti-oxidants and soothing ingredients including Vitamins C, E, gingko biloba, ginseng, cucumber and aloe.
• Hydrating color contains an anti-oxidant complex of green, red and white teas to help protect skin from future damage.
• SPF 15, hypoallergenic, won’t clog pores.

Almay® Line Smoothing Compact Makeup
• Medium coverage compact makeup with a dewy finish.
• Ultra-hydrating makeup increases skin’s moisture levels for smooth, supple, younger-looking skin.
• Triple anti-oxidant protection with green, red and white teas help prevent future lines and wrinkles. Also contains Vitamins C, E and a botanical soothing complex of gingko biloba, ginseng, cucumber and aloe.
• SPF 15, hypoallergenic.

Almay® Line Smoothing Concealer
• Hides imperfections and reduces the appearance of fine lines.
• Cucumber and caffeine help reduce the look of under-eye puffiness.
• Infused with replenishing hydrators, soothing Aloe and Vitamins C and E.
• Hypoallergenic.

Almay® Line Smoothing Pressed Powder
• Pressed powder helps to hide imperfections, reduce shine and won’t settle into fine lines.
• Coordinates beautifully with Almay Line Smoothing Foundation.
• Infused with refreshing cucumber to instantly increase skin’s hydration level.
• Hypoallergenic.

SUGGESTED RETAIL PRICE:
Line Smoothing Liquid Makeup: $13.99
Line Smoothing Compact Makeup: $14.99
Line Smoothing Concealer: $10.49
Line Smoothing Pressed Powder: $13.99

Almay Intense i-Color™ Play Up Collection
Take your eye color to a NEW! level of intensity with expertly coordinated shades

Almay, the brand that brought you the breakthrough Intense i-Color™ collection introduces another simple solution to intensify your eyes: NEW! Almay Intense i-Color™ Play Up Collection. Building on the blockbuster success of the Bring Out Collection, the Play Up Collection uses complementing and contrasting shades to create an even more dramatic, intense look – customized just for you. The Play Up Collection takes your eye color to a new level of intensity using (1) a powder shadow trio in bolder shades for maximum impact, (2) liquid eyeliner to add drama and (3) volumizing mascara for 100% thicker lashes. For bold, dramatic, intense eyes all you need to know is your eye color. With Almay, beautiful, playful eyes are as easy as 1,2,3.

Almay Intense i-Color™ Powder Shadow
• Coordinated palette takes the guesswork out of choosing the right shades to dramatically enhance eye color.
• Palette features two shades that complement eye color and a third contrasting shade to make eye color pop.
• Product packaging simply explains how to apply the powder shadow to “play up” eye color. Apply the contrasting color completely over lid; blend the deeper complementing shade into the crease. Finally, apply the paler shade on the brow bone.
• Silky smooth, color-true shadow blends on effortlessly to create a satiny, seamless finish.
• Specially formulated to resist fading and creasing all day.
• Hypoallergenic, fragrance-free, suitable for contact lens wearers.

Almay Intense i-Color™ Liquid Eyeliner
• Amplifies eye color with a contrasting shade along the lash line.
• Liquid formula’s pearlescent color glides on smoothly and evenly.
• Easy to use, precision tip applicator creates a high impact eye look.
• Long lasting wear - won’t fade for hours.
• Hypoallergenic, fragrance-free, suitable for contact lens wearers.

Almay Intense i-Color™ Volumizing Mascara
• Contrasting color instantly enhances eye color.
• Exclusive gel-based formula turns up the volume for 100% fuller lashes.
• Rich color glides on smoothly and stays clump-free all day.
• Formula resists smudging and caking.
• Hypoallergenic, fragrance-free, suitable for contact lens wearers.

SUGGESTED RETAIL PRICE:
$7.49 for powder shadow, liquid liner and mascara.
Each sold separately.