Straight Hair One Week...Curly the Next
Introducing EasyStraight™ 1 Week Hair Straightener™

Curly and frizzy-haired girls constantly struggle with their hair, but many are not ready to make permanent changes. With more than 20 years experience, Hair Straightening Expert and Salon Owner Haime Munoz introduces a new way for women to achieve straighter, smoother, more manageable, frizz-free hair - without a permanent commitment.

"My philosophy is that women shouldn't have to go to a salon to get the best straightening or the best straight styles. We're excited to introduce three new truly unique products that will meet specific needs in the marketplace and provide women with many different options. We know women want straight hair and these three new straightening products will provide them with solid solutions." - Haime Munoz

The new EasyStraight™ 1 Week Straightener™ is a revolutionary, patent-pending temporary hair straightening system that relaxes and softens curls, eliminating unwanted volume and frizz. This gentle and safe system is the only product of its kind in the marketplace and lasts for up to 5 to 7 shampoos.

HOW DOES IT WORK?
EasyStraight™ 1 Week Straightener™ works in just 30 minutes or less. This new system washes away curls, waves and frizz. By following three easy steps (as easy as shampooing and conditioning), hair becomes straight, shiny, humidity-resistant and even healthier than before using EasyStraight™ 1 Week Straightener™.

EasyStraight™ 1 Week Straightener™ is safe for all hair types, textures and colors and includes:

• Step One: Straightening Gel - Straightens by gently relaxing curls and softening the hair cuticle
• Step Two: Straightening Sealer - Creamy formula seals in the straight results by sealing the hair cuticle
• Step Three: Smoothing Cream - A leave-in conditioning treatment that delivers soft, smooth, frizz-free results
• Comb to straighten hair throughout the process

EasyStraight™ 1 Week Straightener™ is a new category in hair care - a system of this kind has never been available to women at mass or in the salon. For the first time ever, women can achieve temporary straight hair results at-home in just under 30 minutes! EasyStraight™ 1 Week Straightener™ will be available for $15.00 (suggested retail price) beginning February 2006 at Walgreens, Target, CVS, Duane Reade and Ulta.

Salon Quality Blow-Outs Are Just A Spray Away
Get Sexy, Long-Lasting, Salon-Quality Blow-Outs At Home
Introducing EasyStraight™Perfect Blow Out™

Nothing guarantees a good hair day like a Perfect Blow-Out. But salon blow-outs are a luxury few can afford and at-home blow-drying can be a time-consuming test of patience and coordination. Thankfully, Hair Straightening Expert and Salon Owner Haime Munoz is introducing NEW EasyStraight™ Perfect Blow-Out™ Professional Blow-Dry Spray for salon-quality blow-outs at home. Simply spray on towel-dry hair and style!

EasyStraight™ Perfect Blow-Out™ contains special nourishing agents that not only drastically reduce blow-dry time, but make hair easier to dry and style. Combs and brushes glide through hair with ease, eliminating excessive tugging and pulling, which lead to breakage, flyaways and split ends. Blow-dry styling is truly effortless and hassle-free. EasyStraight™ Perfect Blow-Out™ will be available for $8.00 (suggested retail price) beginning February 2006 at Walgreens, Target, CVS, Duane Reade and Ulta.

Sleek, Super-Straight Style...
No Flat-Iron Required!
Introducing EasyStraight™ Flat-Iron Finish™

Love that flat-Iron look, but tired of endless ironing and the damage it does to hair? Flat-Iron Finish™ Super Straight Styler, a styling serum that creates sleek, super-straight Flat-Iron looks with only a blow-dryer.

Flat-iron Finish™ is a completely new concept in hair care. Its high-tech, non-silicone formula contains acrylic to straighten and de-frizz even the most coarse, curly hair. Special styling polymers coat each strand for super-straight results, without ever weighing hair down or leaving it greasy.

Flat-Iron Finish™ delivers super-straight looks in no time. Simply apply to hair, comb through and blow-dry Plus, frizz-flghters keep hair smooth and frizz-free, even in hot and humid environments. EasyStraight™ Flat-Iron Finish™ Super Straight Styler will be available for $10.00 (suggested retail price) beginning February 2006 at Walgreens, Target, CVS, Duane Reade and Ulta.