DKNY
BE DELICIOUS MESSAGE OF HOPE
A Holiday Initiative Created to Spread the Good Word and Support
Children in Need Around the World
“Peace begins with loving ourselves and sharing that
love with all mankind. In the true spiritof the holidays, Message
ofHope is a celebration of humanity. It’s about talking,
listening and inspiring one another. Because together, we can
do anything. We can truly make a dfference and leave this world
a better place. Every time you give of yourself, you get so
much in return. You feel empowered.
So this holiday season,
give with your heart and help others in any way you can.
Send out a Message of Hope to be heard throughout the world.” Donna
Karan i
Holidays are all about giving, which is why Donna Karan wants
to give the gift of inspiration.
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The “Message
of Hope” program is centered around
a special edition of the DKNY Be Delicious women’s and
men’s fragrance
bottles inscribed with Donna’s heartfelt message. This
initiative benefits UNICEF, one of the designer’s favorite
international children’s charities.
Evoking the purity of both the message and the season, each
sleek, silver Message of Hope bottle is presented in a crisp
white box. Both the bottle and the box feature Donna’s
personal message, making each an instant collector’s
item.
To help spread
the word, a creative group of notable New Yorkers, actors,
chefs, writers, musicians, artists and even an astronaut
are contributing their own personal, universal messages of
hope. Susan Sarandon, Christina Applegate, Thomas Hayden
Church, Jean Jorges Vongerichten and Buzz Aldrin are just
some of the individuals participating. |
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In
addition to advertising, a prominent display of celebrity
messages will be showcased in DKNY stores worldwide. Message
of Hope events are planned throughout the country, with the
launch event planned at the DKNY Madison Avenue flagship
in November.
Message of Hope is far more than just talk. A portion of
the proceeds ($2.00 per bottle) from every DKNY Be Delicious
Message of Hope bottle will go directly to UNICEF. For
nearly 60 years UNICEF has been the world’s leader
for children, working on the ground in 157 countries to help
children survive and thrive, from early childhood through
adolescence.
The world’s largest provider of vaccines for poor countries,
UNICEF supports child health and nutrition, quality basic
education for all boys and girls, access to clean water and
sanitation, and the protection of children from violence,
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exploitation,
and AIDS. UNICEF is funded entirely by the voluntary contributions
of governments, businesses, foundations and individuals.
To
learn more about UNICEF, visit www.UNICEF.org.
Available in both the DKNY Be Delicious Women’s and Men’s
fragrances 3.4 oz/100 ml *$62.00
*All prices are suggested retail.
DKNY Be Delicious Message of Hope launches in November 2005
at select department and specialty stores nationwide.
Contact: Tara Eisenberg Donna Karan Cosmetics 212.572.6770 teisenbe@estee.com
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