PJ Salvage
Written by Yvette N. Coleman
Founded in 1996, P.J. Salvage is one of
the leading manufacturers of fashionable
PJ’s, loungewear and women’s
intimates. Known for using luxury fabrics
and chic patterns, P.J. Salvage
transformed nightwear and began a renaissance
in bedroom fashions that has crossed over
into loungewear and everyday wear. Paying
meticulous attention to every detail, P.J.
Salvage prides itself in superior quality,
luxurious fabrics, celebratory fits, and
chic style.
The spring collection was inspired by
a variety of sweet, small mark flowers to
the presence of Ikat patterns. The traditional
woven Ikat pattern was modernized by printing
it and adding an unexpected pop of color,
which we did in the group "Coastal
Encounter". Also, the mixing of small
mark floral patterns was a fresh update
to print mixing. By mixing multiple prints,
the garments instantly look more interesting
and special. Tier tops are a great vehicle
for this trend as in their "Sleepless
Nights" group or "Garden Party"
group. “Our ideal customer is a fashion
conscience, contemporary woman who appreciates
luxurious fabrics and mixes style with comfort
in all aspects of her life,” says
Peter Burke-founder.
How is your collection different
from others? Why do I want to buy your brand
before others?
P.J. Salvage is different from the others
because of the fashion ability, quality
in fabrics and attention to detail. Our
prints also set us apart from the competition.
They are trend right and range from fun
and whimsical to sweet and sophisticated.
We also have a broad range of product from
intimates to loungewear to active wear.
You will definitely find something that
fits your mood and style.
Tell us about the fabric choice. Is there anything that would surprise us?
The fabric choices are to key to P.J. Salvage. The hand feel and wash make each item special. We run cozy favorites season to season like our modals and vintage velour’s. We are always looking for the next key fabrication to become part of the line.
Do you agree that the economic times call for minimalist designs? Does the economy directly affect the lingerie industry?
I believe you have to push the design envelope during these economic times, but still maintain the comfy, soft and warm feeling. The economy affects every industry, but in these times people tend to stay at home more, and therefore there is a need for more loungewear/sleepwear.
How has the "eco-conscious" movement affect your collection?
We are very eco-conscious, and only use recycled paper for our packaging, and we do have some items in environmentally friendly fabrics.
What are some of the more popular styles in your collection?
Our modal fabric styles are among the top sellers. It really is all about the hand feel.
What's the coziest recommendation you have for winter sleepwear right now?
I can't choose a favorite, but the coziest recommendation would have to be our Vintage Velour’s and Modals. They are soft and warm and come in a variety of prints to fit your style.
What's next for your collection?
We will launch active wear in the near future. We are not swimwear specialists but would certainly look at someone to license it.
What advice would you give women
whose bodies may not be the “model-type”,
but who love your collection and want to
wear it?
Wear it! We know women are not all the same. That's why we offer a range of styles that work for all body types. It definitely is not only catered to the "model-type" body.
You can find P.J. Salvage in better department stores and boutiques around the world. Price points range from $70 - $100. www.pjsalvage.com |
