Frederick’s of Hollywood
Written by Yvette N. Coleman

Frederick’s Of Hollywood is a brand name with pioneer creations within its history. Frederick Mellinger founded Frederick’s of Hollywood in 1946. With a 60-year history of creating trend-setting lingerie, Frederick's of Hollywood celebrates its reputation as the legendary maker of innovative lingerie! You'll be amazed by how many wardrobe staples were created at Frederick's from the first black panty and bra to the “can’t live without” push-up bra. Frederick’s of Hollywood has made an impact with discovery, innovation, and beauty.

The spring ‘09 collection is radiant with a haute Parisian influence. Cool, sumptuous textures are dressed up with a lush abundance of ribbons, ruffles and lace. Fine pleating and pintucking add a touch of chic. Provocative sweetheart necklines and plunging backs are also very important details as well as floral appliqués, crystals and pearl beading.

The brand continues to offer sexy, seductive modern pieces that will keep the fashion forward customer happy. Customers can have beauty in a wide variety of colors and sizes at an affordable price range. Frederick’s has something for everyone! “The current economy definitely affects a shoppers purchase decisions. For instance, right now many lingerie customers are looking for fashion meets function items. This is why we have expanded on current popular foundation collections such as the Exxtreme Cleavage and Smooth Sensation bra lines to include lace detailing and interesting patterns” adds Jennifer Cornwall, Public Relations Manager

What are some of the more popular styles?
Our corsets are always very popular because of their dual purpose. You can pair them with stockings and garters for a night in or put one on with a pair of jeans and you’re set for a night out on the town. Our Exxtreme cleavage bra is also one of our best sellers, along with our sexy satin PJ’s.

What are the biggest trends?
It’s all in the feminine details: things such as pleating, pintucking, and lace.

What's the coziest recommendation you have for winter sleepwear right now?
Our 3 piece satin PJ set is one of my favorites because it’s so silky and soft, plus you can stay cool with the tap pant during hot summer nights and switch to the pj pant for wintery ones.

What advice would you give women whose bodies may not be the “model-type”, but who love YOUR COLLECTION and want to wear it?
Go Ahead and wear it! Frederick’s caters to ALL shapes and sizes. We carry a huge selection of full figure bras and lingerie that are fashion forward, sexy and pretty!  Some of our most popular styles are available up to size 42F.

Customers can shop online at www.fredericks.com , through our catalog, or at any one of their 139 retail stores.