Blume Girl: Valentine’s Must-Have Undie
Written by Kenyatta Pious

While searching for the perfect undie for her we ran across Blume Girl and fell in love with the easy charm of this collection. What is nicer than customized intimate apparel? Yeah, we couldn’t think of anything either. This Valentine’s show him how much you care with his name stitched on your undie, or wear your mood or a clever “ism” on your undie. Now when you pick out your clothes, what you wear, WILL say something about you AND TO YOU.

Tell us a little bit about Blume?

Blume was inspired by my family’s uniform company. The name patches in the personalized collections are authentic workmen’s name emblems turned fashionable chic.

Who are the core clients of Blume?

Fortunately, Blume is for everyone who has a name! Blume prides itself on creating comfortable fun fashions for the whole family to enjoy. The customized clothing for guys, girls, babies, and even dogs make for the perfect way to help celebrate all kinds of special occasions. People give the gift of Blume for birthdays, anniversaries, showers, engagements, bachlorette parties, Christmas, Valentine’s Day, and for welcoming babies.

Where is the company located? Where is manufacturing handled?

[Blume] is based out of New York City and the manufacturing factory is in Jersey City, New Jersey. Blume is proudly made in the USA.

How is Blume marketed?

Blume has been fortunate to receive a lot of editorial attention. The personalized clothing makes for fun press features.

Why have your sales continued to grow in a declining economy?

Blume is an emotional buying experience that has fortunately been able to continue to thrive during this tough time. Blume sales are working because of the personalization and the celebrity branding - - both help shoppers feel that they are getting a 'luxury item' at an affordable price. You don't need financing to buy a thong!

Blume Girl products are available at and can also be found at gift stores, lingerie stores, and at high-end specialty stores like Barneys. Price points vary from $22 to $64


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