Affinitas Intimates
Written by Yvette Coleman

Three words to best describe Affinitas Intimates are: style, quality, and affordability. This brand established itself as a diverse element within the intimate apparel industry. It has remained relevant by keeping its goal of providing beautiful, fashionable basic lingerie at high quality with the best prices...giving more for the dollar! The collection embodies the definition of the name “Affinity”…which means “goodness, likeness, attractiveness”. The spring ‘09 collection was inspired by the past. Think: romanticism and baroque allure with glamour and a modern twist. The customer that enjoys fashion styles, colors in laces and feminine embroideries will appreciate Affinitas Intimates. The brand’s portfolio includes all of the fun of the sexy trends yet has the basics that she a can use from day-to-day.

“The Affinitas line, which definitely has it’s own unique styling and fabrics, appeals to some of the same customers that buy the brands you mention (Victoria Secret, Fredericks of Hollywood, Cosabella, and Chantelle). To establish our own identity in the marketplace, Affinitas offers diversity by using elegant laces and embroideries along with embellishments of delicate ribbons, bows and frills for a sexy, romantic look. In addition, there are bras, thongs, hipsters, camisoles and chemises in soft microfibers and cottons,” says Marcia Shally.

Do you agree that the economic times call for minimalist designs?  Does the economy directly affect the lingerie industry?
I don’t think these tough economic times necessarily dictate minimalist designs. Quality products at moderate price points whether in laces, microfibers, embroideries, silks or satins will certainly sell better than high-end products. The economy does have an impact on the lingerie industry. Consumers want a good quality product, basic and fashion, at affordable prices. 

What are some of the more popular styles of lingerie that you sell?
One of our best selling styles is a beautiful lacey bustier with matching skirted thong. Other top selling styles include boyshorts, camisoles, chemises and bras with push-up pads in both smooth fabrics and laces.

What do you think will be the biggest trends in lingerie for Spring 09?
Spring 09 will be a season of feminine fabrics embellished with delicate ribbons, bows, and frills for a very romantic look.

Do you have a personal favorite sleep outfit? What's the coziest recommendation you have for winter sleepwear right now?
Not really. Sometimes I like PJ’s and other times a really nice chemise or gown in a luxurious soft fabric.  Coziest recommendation…Whatever feels best to you and fits your mood!

What's next for YOUR Collection?  Is swimwear in your near future?
Fall 09 will be a season of extremes – from light to dark: white, pink, berry, purple, navy blue to black in fabrics of lace, mesh, embroideries, microfibers and satins. Lots of attention to detail with frills, ruffle edging, velvet trims, ribbon and bows…definitely a season with the “feminine look”.

What advice would you give women whose bodies may not be the “model-type”, but who love YOUR COLLECTION and want to wear it?
Wear Affinitas and love yourself in it!

 Words of wisdom from Marcia Shally, Sales Manager
“Decide which aspect of the intimate apparel business is most appealing to you…design, sourcing, marketing, management or sales of bras, shapewear, sleepwear or daywear and start down the path.  It is truly a very interesting industry.”

Affinitas can be purchased in boutiques and online retailers in the US, Canada, UK and South America. The prices range from $10.00 to $ 48.00.  Their major online retailers are www.herroom.com and www.laurensilva.com .

For more information or to purchase please visit:  www.affinitasintimates.com