291
Written by Yvette N. Coleman

Originating in Venice, CA as an artistic collaboration between founders Christina Apostolidou, her husband Simon Cohen, and their friend of ten years, Matthieu Le Blan, 291 Venice (291) launched its first collection in the spring of 2008. Together the team conceptualized a line that reflected their shared love of nature and a bohemian approach to travel and leisure.

The 291 collection of tees, hoodies and bottoms was created in the likeness and spirit of the three longtime friends and offered a unique aesthetic - - one inspired by the 1970’s beach culture that still pulsates through the line’s namesake town and the global sophistication of today’s traveler. The creative realization of 291 is a story of friendship and community told through vintage-inspired graphics, clean, simple silhouettes and vibrant palettes.

The 291 collection draws inspiration from the modern-day bohemian nomad, creating a look that is both sexy and carefree, with an edge of sophistication. Consistent attention to detail, quality and modern styling position 291 at the forefront of casual fashion, where global inspiration meets everyday needs.

Design Director Apostolidou and husband Cohen frequently travel the world, allowing her to draw inspiration from the nomadic charm of their rustic destinations. Le Blan, 291’s Creative Director and an accomplished graphic designer, looks to his experience in fashion design and his laid-back approach to life to form his artistry. The three often travel together from Venice, CA—where they all live—to Sayulita, Bali and Peru. Cohen and Le Blan still close up shop when the sun is out and the surf beckons.

Talk about some of the inspirations for this season
We were inspired by the culture and colors of South America, specifically Peru, in addition to Nepal, Tibet and the Himalayas.

Who do you envision wearing this collection?
I think 291 is for anyone who feels comfortable in their own skin, loves to travel, lives close to nature and at the same time loves fashion.

What do you think are the biggest trends right now?
Everything with the word “boyfriend” in it – boyfriend t-shirts, sweatshirts, denim!

Is there a trend that bores you?
All the serious conservative looking dresses!!!

What's next for 291?
We are a lifestyle brand, so we’re definitely going to expand our line into other categories, while staying true to who we are.

Words of wisdom from 291:
Believe in what you want to do, stay true to your ideas and don't lose focus by looking at other people’s work.
291 can be purchased at Kitson, Bergdorf Goodman, Theodore, Scoop, Intermix, Shopbop, Singer 22.