PURE STYLE Girlfriends
Written by Yvette N. Coleman

Juliana Lutzi has made being a woman a lot easier! I met the former Founder and CEO of FIRE Solutions (a financial services and e-learning compliance technology firm) at CURVENY, an assortment of lingerie and body wear convention. When I saw Juliana’s booth with the demo of Pick-Me-Up I KNEW I had to share my excitement! Juliana has created a line of products that will change your lifestyle and takes the guess work out the question “what to wear”. Her launch of non-surgical solutions will “uplift” and let you wear your clothes the way they were designed versus them wearing you out with the tug here, and pull there. Juliana explains: “As I watched various television programs and talked to girlfriends, it struck me how many of us are thinking about putting our bodies in the hands of doctors and surgeons for permanent solutions to problems that just don’t need medical intervention.” She continues: “PURE STYLE Girlfriends offers safe alternatives that make us feel great without costing a fortune.”

PURE STYLE Girlfriends offers seven alternatives so that every woman can find something to for her beatification process without the expense of invasive surgery. A quick step is all it will take to bring bliss into your wardrobe by including: Gather-the-Girls adhesive strapless shaping bra, Secret Weapon reusable nipple concealers, Jump-a-Cup full cup bra inserts, Bump-a-Cup half cup bra inserts, Stay Put double sided fashion tape, Haute Stuff underarm style liners, and the revolutionary Pick-Me-Up breast lift tape. Pick-Me-Up features a patent-pending surgical grade tape with a non-adhesive strip that lifts the breast two gravity defying inches without wearing a bra!

PURE STYLE Girlfriends has me ready to face the spring and summers fashions - - I can’t wait for the strapless halter tops, sundresses, the awkward but sexy silk that you can’t wear a bra with and I can finally fill out those bathing suit tops! PURE STYLE Girlfriends will make every girl feel ready for any event for anytime of the day or night with comfort and style, so check out the great selection of surgery-free solutions that will boost your self-image and sense of beauty. Look your best with PURE STYLE Girlfriends!

Ever wish your nipples would stop acting like thermometers? We girls have come up with lots of names to describe that feeling: high beams, dimmers, and headlights, to name a few.

Well thanks to superior coverage from PURE STYLE Girlfriends’ Secret Weapon, there’s no reason to fret. The re-useable circular silicone discs, worn discreetly under a form-fitting halter dress or a string bikini, gently adhere to the nipples for a natural and seamless silhouette. Now, all that’s left to do is ditch that bulky jacket, stand tall, and look nothing but dazzling on the red carpet.

Secret Weapon helps conceal nipples in a soft, comfortable, and natural way. Just ensure your skin is clean and dry before applying, they are sweat proof and water resistant (even under a bikini!) and are literally painless to remove. After each use, wash with soap and water and you are good to go as each pair is reusable up to 20 times. Each box contains one pair that is made from 100% silicone.

Price: $17

We all know sometimes it’s all about the perks in life. So, if gravity’s got you down, don’t fret. Say goodbye to breast lift surgery and hello to two inches of gravity defying pick-up. This revolutionary, patent-pending product, the Pick-Me-Up tape from PURE STYLE Girlfriends, has only been on the market a few months and already rabid fans are praising its effectiveness. Made with surgical grade adhesive, Pick-Me-Up is hypoallergenic and gives your breasts a comfortable lift with one of the highest quality tapes in the world.

Avoid the drag of sag with Pick-Me-Up. Whether it’s a major boost for that little slinky black halter, or a super sassy and shapely silhouette for that special dress, we’ve got you covered. Simply place the Pick-Me-Up tape over your breast and pull up. The area that goes over your nipple is non-adhesive so it covers and protects and doesn’t hurt when you take it off. The adhesive strips are sweat-proof and waterproof, which means staying radiant on the red carpet, and sassy, yet supported on the dance floor.

Comfortable and flexible, the Pick-Me-Up tape can be worn up to six hours at a time, with or without a bra, and can even be used under a swimsuit. Your breasts will look years younger without the need for invasive medical procedures. Enjoy a natural and comfortable way to look and feel your most confident. Fitting A to D cups, each box contains three disposable pairs and is made with 100% medical grade adhesive.

Let’s be honest, size matters. For this reason PURE STYLE Girlfriends has created a safe alternative to breast enhancement surgery. Instead of permanent silicone implants with all of the potential medical problems that come with it, now you can simply use the Jump-a-Cup bra inserts at your command. Jump-a-Cup is the healthy, simple and inexpensive way to have the breast enhancement you want. Think all gain without the pain.

Increasing breast size by one full cup, Jump-A-Cup’s uniquely designed silicone bra inserts contour beautifully to your bust line and are so natural no one will be able to tell the difference. Say goodbye to the old padded bras and foam bras. Say hello to an incredibly sexy silhouette that moves with your body. So soft and light fitting, you will forget you are wearing them.

To use Jump-a-Cup, simply lower your bra shoulder straps and slip into each cup. To clean, gently wash with soap and warm water. Each box contains one reusable pair made with 100% silicone and is hypoallergenic.

When it comes to fashion, first impressions are everything. Haute Stuff’s underarm adhesive style liners will help spare you from the embarrassing fashion faux pas of unsightly yellow sweat stains on sheer silk tops and cotton button-up shirts. Haute Stuff protects your blouses, dresses, sweaters, suits, uniforms, t-shirts, and jackets. It works safely on all materials including wools, silks, cashmere, and other delicate fabrics. 

Haute Stuff is the underarm garment protector you can wear daily with any and all of your favorite fashions. Think of it as a healthy alternative to the ingredients in antiperspirants as well as the potentially harmful chemicals in dry cleaning solvents. With your garment on, peel off backing and drape Haute Stuff over the inside underarm seam then press into place. Haute Stuff can be worn with sleeveless items as well. Each box contains 16 hypoallergenic liners.

You will feel fresh and confident all day while drastically reducing hefty dry cleaning bills. Think more cash for those Manolos! Now, if we could only remember not to sweat the small stuff…

Having a bit of separation anxiety? Whether it’s a major cleavage boost for that slinky black halter, or a sassy, pulled-together look in form-fitting cashmere, PURE STYLE Girlfriends’ Gather-The-Girls will help you keep your bust line perfectly aligned. Now you can have more than just a strapless bra, a plunging bra, a shaping bra, or a push up bra: you can have it all in one! 

PURE STYLE Girlfriends has designed the ultimate silicone adhesive bra that picks you up, rounds you out, and brings you in – so you can Gather-The-Girls. The specially designed demi bra is contoured to enhance your cup size and create captivating cleavage without any unsightly bra straps. To make an instant impression, just gather your breasts, adhere the adhesive tabs, clasp together, and voila!

While other silicone bras have adhesive stuck to your entire breast, Gather-the-Girls’ new design provides support in two ways without having your entire breast covered in sticky adhesive. Gather-the-Girls has two discrete adhesive side tabs that hold the silicone bra securely in place and a center clasp that gives you cleavage enhancement. Each box contains one pair that is reusable up to 10 times and is made of 100% silicone.

For captivating cleavage PURE STYLE Girlfriends introduces the Bump-a-Cup, a half cup insert for that extra strategic boost. Created as an alternative to plastic surgery for breast sculpting, they have the same aesthetic at your command. The Bump-a-Cup inserts are a healthy, simple, and inexpensive way to have the breast enhancement you want whether you want more fullness to your shape or have uneven breast sizes.

With a little help from your Girlfriends you can definitely say sayonara to those hot, uncomfortable padded bras. The Bump-a- Cup is worn underneath a strapless, plunge, or underwire bra while adding a subtle hint of cleavage. Immediately gain an instant lift and a perfect balance. So light you forget you are wearing them.

Easy to use, just slip one au natural demi disk into each bra cup. Shift depending on where you want a little extra boost and Voilà! To clean, gently wash with soap and warm water. Each box contains one reusable pair made of 100% silicone. 

Ever feel less than comfortable with your outfit? Whether it’s the frustrating bra straps that just won’t stay up, a loose hem on your pant leg or a lace cocktail dress with delicate sleeves that keep slipping off the shoulders, Stay Put will help keep everything in just the right place. Made of transparent double-sided tape, you’re the only one who has to know you’ve done a little impromptu tailoring.

A longtime wardrobe staple of Hollywood stylists, PURE STYLE Girlfriends’ Stay Put has a clear, double-sided medical grade tape that is easy-to-use. Stay Put stretches as you move, without leaving any residue on fabrics. Unlike most fashion tape that gets easily squished in handbags, Stay Put comes in a wear-resistant little tube that offers guaranteed protection from being jostled around. 

No more asking friends if they have safety pins on them, Stay Put is the ultimate fashion fix-it for the girl-on-the go. Perfect for all fashion emergencies including hiding bra straps, securing revealing necklines, eliminating blouse gaps, changing hem lines for shoes and closing wrap skirts and dresses. So forget non-stop fidgeting. You’ve got more important concerns. Like going out for a night on the town with the girls!

Each tube contains 36 clear double stick strips that are made with 100% medical grade adhesive and are hypoallergenic.

PURE STYLE Girlfriends is a fashion-solutions company specializing in the needs of women. Based in San Francisco, the company is dedicated to innovation and effectiveness at a reasonable cost for its customers. To view the product line, visit: www.PureStyleGirlfriends.com.

PURE STYLE Girlfriends (www.PureStyleGirlfriends.com) entered the market in August 2007 and is already in more than 300 retailers and top boutiques across the United States and Canada including Scoop and Bliss. Online retailers include the highly popular Bare Necessities.com and Fresh Pair.com.

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