FTD.com and Todd Oldham Continue to Churn Out Timeless Floral Arrangements
Written By Kenyatta D. Pious

Todd Oldham, recently named as Creative Director for the Old Navy Chain by Gap, Inc., can seemingly do no wrong. Case in point: Oldham has had enormous success with his partnership with FTD.com, a leading provider of floral products and services to consumers and retail florists. FTD.com initially tapped Oldham in 2006 to create (as only he can create) high end Mother’s Day arrangements.

Naturally the FTD.com and Todd Oldham pairing was enormously successful - - FTD.com soon invited Oldham to expand his collection to include plants in his signature style of unique, re-usable containers. The current Oldham collection has many notable offerings for any style or occasion. We adore the “green salad” and “triple scoop” for their heightened sense of proportion, casual whimsy, vibrancy and believability. Gift baskets are chic once again! And the price point is affordable on any budget in this weak economy: $39.99-$89.99

When queried, Oldham said: “FTD.com has been a great partner as I have brought my own style to the floral market. I’ve loved every minute of it.”

FTD.com added: “FTD.com visitors will find delightful surprises in Mr. Oldham’s innovative creations, which prove to be more successful each season.” FTD.com makes owning a Todd Oldham bouquet uber easy with a user friendly website. FTD.com explains: “In this day and age it is difficult to get it all done, so purchasing online is increasingly the answer and with our go-to guide we help take the guess-work out of gifting. FTD.com offers a tremendous array of gifting possibilities for [anyone] on your list.”

FashionLedge.com is excited to announce that FTD.com and Todd Oldham have agreed to send a few bouquets to FashionLedge.com readers - - now you too can experience the halcyon charm of a Todd Oldham bouquet. Enter below to win your floral arrangement TODAY!

And if you don’t win, you can still get your very own Todd Oldham bouquet at 20% off simply by visiting www.ftd.com/fashionledge or calling 1-800-SEND-FTD and mentioning promo #14887

For more info:
Tonya Fleetwood
Dan Klores Communications
Phone: 212-981-5213
FAX: 212-981-5413