The timepiece market is paying extra attention to the influx of inquiries about Flud (pronounced “flood”) watches…and rightly so. Flud Watches is a new company that fuses street wear with a sound business model.

As an example, Flud’s aim “is to create unique, fresh watches for casual wear without pretension.”

These sleek timepieces are balanced out by a price point that is uber affordable. It is this pairing of unique designs and affordability that has legions clamoring for a Flud timepiece.

A favorite of ours is the gold “table turn” timepiece with a leather strap (also available in silver with a steel or leather band). The table turn exemplifies Flud’s commitment to trendy, albeit unpredictable, chic as it is an actual replica of the DJ’s table turns.

This “effigy” watch quite literally jettisons the “keeping it real” mantra onto your wrist and at the same time entices rubbernecking. All this for only $79.00 - - sign me up!

Flud timepieces have recently been spotted on celebs from all walks of life and many big name DJs.

Flud timepieces are available at the following places: www.fludwatches.com, www.karmaloop.com, Man A Live, Metropark and Up Against The Wall.

For more information, please visit www.fludwatches.com