Naughty Janet 2008
Written by Yvette N. Coleman
Janet Reger has been a luxury brand for over 40
years. Expect collections finished in precious
details and signature pieces in fine quality
that have drawn celebrities and royalty
to the brand. The company was founded by
her Janet’s parents in 1967 and she
has always been involved in the business
from a very young age by doing the most
menial jobs such as packing parcels and
making the tea. These days Janet runs the
company and is very involved with design
and sales. “It was a natural
progression which I just fell into and I
have never really done anything else,”
she says.
The inspirations for this seasons collections
stem from an assortment of resources and
trends both street and from the catwalk.
For spring ’08 much inspiration was
gathered from 1930’s glamour
and decadence of pre-war Paris and Berlin,
The Libertine, the free spirit
and they encapsulated this in their collections
with free use of flirty frills and delicious
prints in an array of mouth watering colors.
This couture based lingerie has beautiful
fabrics, cuts and attention to details that
will flatter and accentuate. This brands
exclusivity translates into customers that
are willing to spend on it “We are
at the top end of the lingerie market and
positioned against other Brands altogether.”
Janet Reger has expanded the deluxe brand
with its sister brand, Naughty Janet
which is a sublime collection of Adult lingerie
made with luxurious fabrics and a great
deal of imagination. There is a newly launched
capsule beachwear collection called Janet
Reger Plage with signature pieces for pool
and cruise. Janet Reger is a British heritage
Brand which has been worn and bought by
celebrities and royalty alike from The Late
Princess Diana to Paris Hilton.
What do you
think are the biggest trends in lingerie
for Spring '08?
“The brief has made a huge
come back as well as control underwear which
is a very big thing right now and which
we also make but within our diffusion line
distributed throughout the Debenhams stores
in the UK. I think women are far more aware
of wearing the right size underwear and
of wearing the appropriate underwear for
functionality…. That is a sports
bra in the gym and something sexy and flighty
for a dream night out.”
What trends
are you seriously tired of and hope will
vanish soon?
“Trends will disappear by
themselves once people no longer want this
product so I find this is not something
I have given much consideration.”
What's next
for your collection
“AW '08 is very exiting and
we have drawn much inspiration from the
Orient Express and the decadence of the
1920’s in rich autumnal hues as well
as oriental prints and the addition of beautiful
accessories and metallic luster. For more
information you wil have to come to see
the collection for yourself!!”
Words of wisdom
from Janet Reger:
“Make a list of things you
have to do every morning as you wake up
and then work you way through them during
the day.”
The Janet Reger collections sell in High-End
boutiques all over the world and can be
found in Galleries Laffayete –Paris,
La Petite Coquete- NY and Harvey Nichols-Dubai.
Visit: www.naughtyjanet.com
WIN EXCLUSIVE LINGERIE FROM NAUGHTY JANET
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