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Munki Munki 2008
Written by Yvette N. Coleman

Designer Heather Ross founded Munki Munki in 1996 anchoring her collection with strong print designs reflective of childhood images and heartfelt American traditions such as snuggling up to a fire in the winter or those indelible lazy summers with the wash drying on a clothesline under bright sunshine and open air. Munki Munki has successfully incorporated vintage style with a modern appeal. Munki Munki is a play on the word 'monkey' misspelled and repeated as a childlike expression. The name was coined by designer Heather Ross in order to echo the collection's sense of idealized nostalgia, a warm comfort in both form and function.

Spring ‘08 evokes the transformative expression of the season with new styles and prints as embodied by the butterfly print. Munki Munki is in a category of its own with a strong sleepwear collection and basic items that have immense crossover appeal for casual wear. The collection's prints and the designs continue to evolve while maintaining Munki Munki’s core brand identity. Prints continue to dominate sleepwear. Bright colors are key and comfort will always be a major factor in any Munki Munki collection. The line continues to have a loyal following, as primarily because consumers recognize comfort and style.

Munki Munki continues to grow both as a collection and as a brand and intends to develop the name into a full fledged lifestyle brand.

Words of advice or wisdom from Ben Gray of Munki Munki:
“You can never second guess the market. Listen to your customers and always do your best to anticipate what your buyers and end shoppers will need.”

Munki Munki retails from $48-90 and is available in close to 300 specialty boutiques and better department stores nationwide including Macys and Parisian stores.

For more information please visit www.munkimunki.com

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