Links of London
Flutter & Wow Collection
Written by Yvette N. Coleman

Links of London the authority on fine and luxury jewelry was founded in 1990. The company has built its legacy on fish cufflinks to a variety of gift collections for women and men.

We took a sneak peak at the newest collection Flutter & Wow, the debut collection from new Creative Director, Elizabeth Galton.

“In creating a luxe iconic heart motif for Links of London my vision is to fuse modernity and offbeat glamour - reflecting the edgy styling and urban cool which makes London the epicenter of innovation,” notes Elizabeth Galton, Creative Director Links of London.

Galton informs that the name is a play on the musical term "‘wow and flutter," which describes the quivering pitch that occurs when a vinyl disc is played - - a metaphor for the rush of romance – a hint of what this collection is all about.

The room glistened with abstract feminine hearts in gold and sterling silver. Elizabeth took the symbol of love and gave it a new look. The new design of the asymmetrical, heart-shaped cage with connecting lines is modern, edgy and romantic.

The Collection offers bracelets, earrings, pendants in various combinations of the “caged heart” and they are sure to goad conversations.

Especially the made to order Hero piece that took 50 hours to complete because each diamond had to be set perfectly. The collection is delicate and charming - - a great gift for the special ones on your life.

Collections within the collection:
Gold and diamond Featuring a substantial 18ct gold and diamond pavé pendant, and statement bangle with spinning gold and diamond pavé charms.

Silver and stones Sterling silver meets faceted garnet in a clustered pendant necklace
and charm bracelet.

Silver Pure sterling-silver pieces, including necklaces, bracelets, and bangle with
spinning charms.

The Links of London collection is in 60 stores in cities including London, New York, Dubai and Hong Kong. Year 2008 sees the addition of a number of stores including a new flagship store in Tokyo. 

For more info, visit:www.linksoflondon.com