Fashion Ledge: Describe the latest collection?
JJ: It´s a contemporary review of 60´s futurism, mini-lengths, A-line silhouette
mixed up with some 80´s elements (constant influence on Juliana Jabour´s® work).
The colors are grey, in all its variety, purple, red and various shades of brown.
Fashion Ledge: What are your thoughts on the industry?
JJ: What I like about the fashion industry lately is the FREEDOM that people have. There are no more pre-conceived rules!!!! People can wear whatever they feel more appropriate regardless of the time of the day, as long as they have a little bit of common-sense. Also, with the amount of supply, people can follow trends at all price levels, according to their budget…
Fashion Ledge: Speaking of trends, what do you think will be big next season?
JJ: Pastel Colors, stripe patterns, mini-lengths, jumpsuits, big bows and a “surreal” feeling.
Fashion Ledge: How is the Juliana Jabour marketed?
JJ: Juliana Jabour® strategy is all based on PR. That would include fashion editorials, celebrity endorsements and two fashion shows per year. Many Brazilian celebrities wear the brand and hopefully, in a near future, American celebrities as well.
Fashion Ledge: What’s up next?
JJ: [Expanding the] Juliana Jabour® marketing strategy, improving the website and, in a near future, opening my first flagship store.
Fashion Ledge: What would you say to a young designer?
JJ: Love what you do, regardless of what it is!!!!!!!!! It’s the most important thing in life...The rest is consequence!!!
Juliana Jabour® is available throughout Brazil and also in Japan, Europe and most recently launched in the US. US stores include: Mick Margo in NY, Satine in LA, www.shopbop.com, and Cybele in Miami. Juliana Jabour can also be purchased at www.julianajabour.com.br
Prices are reasonable considering the quality of the garments and the market price of similar items: $120-$250. Higher end, Gold line ranges from $600-$1500.