PLAY UP YOUR STYLE!
Written by Yvette N. Coleman

Garnier introduces its first break-through system formulated with fruit waxes to add shape and definition to your style.  Get head turning coifs with the GARNIER Fructis Play Style Collection which offers a new generation of style innovation.

The GARNIER Fructis reveals three unique products that will inspire to add some ooomphf to your hair routine.  Play it up with the Spray Liqui Gel for layered volume, play it down with the Pliable Clay for defined dimension, or play it back by reshaping your style any time, anywhere with the Reshapable Putty.

You can have ‘stay in place’ or ‘reshapable’ styles Developed to deliver texture and dimension, the GARNIER Fructis Play Style Collection helps you achieve your own personal style.  

• PLAY STYLE Reshapable Putty (Strong) - This pliable putty formula is strong
enough to hold but flexible enough to mold! It provides a unique combination of
control and manageability, for touchable texture. It never hardens, allowing you
to play and re-play your style all day
• PLAY STYLE Pliable Clay (Strong) - A hair thickening pomade that offers hair
strong hold while controlling frizz. When applied, Clay instantly provides texture
and definition with a matte finish
• PLAY STYLE Liqui Spray Gel (Extra Strong) - Formulated with intense texture, this unique styling spray adds volume and definition, while keeping a long-lasting style in place throughout the day

"As a brand, Gamier Fructis strives to develop and deliver professionally-inspired products to meet our customers' needs," says Deborah Curtis, Assistant Vice President, Garnier Fructis.

Wanna go big an bold? Try Garnier Fructis BOLD IT!  A new generation quick-to apply and quick-to dry gel and putty developed to keep up with the modern lifestyle of men! Powered by fruit micro-waxes and cutting edge technology will match any style you have in mind for your lifestyle; each will keep you looking as if you just applied, confident, bold and ready to go!

Create your BOLD new look with these two new products:

Endurance Gel
• This extreme holding gel is ideal for quick, daring styles. With a fast drying
formula, it adds definition while resisting against humidity. Hair is left looking
strong and shiny without any signs of residue.

Power Putty
• From outspoken spikes to bold defying looks, this intense putty gives structure
and support with long-lasting definition. Infused with an ultra strong hold and a
fast drying formula, it's perfect for all asymmetrical looks. Hair is left looking
spiky and matte - and of course, all without any residue!

"Based on our consumers' needs, we develop and manufacture products that 'literally' have staying power. New BOLD IT! is the perfect example of how a product can define a look by creating styles that are truly unique. BOLD IT! adds definition while keeping each strand in place throughout the day."

For more information please visit www.garnier.com