House de Lux Fall 2007
Written by Yvette N. Coleman

"HOUSE de LUX" means house of light. The Latin word "lux" signifies the divine light surrounding saints and holy figures. The collection uses "lux" to refer not just to the bold colors and signature metallic gold they use in the clothing, but also to the idea that when you wear HOUSE de LUX, you get to express your own personal "light." House de Lux brings a fresh and inspiring take on fashion - - bringing back innovation with fashion that is a “home free of restrictions and self doubt.”  The creator and designer, S (Sarah Esmahan Hamady) created HOUSE de LUX about a year and a half ago.  She grew tired of being a Philosophy professor, and wanted to pursue her passion. 

“I’ve always loved fashion and clothes and I’ve made clothing for myself since I was young. People asked me so often where I got the pieces I made that I finally realized that I wanted to pursue fashion design.”
Sarah’s use of the iconic words of George Clinton, “free your mind and your ass will follow, " has been the muse for the collection. Clinton is the ultimate rebel against conformity through his music and politics. Her collection is boastful and not for the shy at heart. 

Expect large flashy “free your ass” statements on the back pockets of her premium denim with just the right amount of “hug” to fit you in all the right places.  Jeans are straight legged, with a slight flare; perfect for stilettos or to tuck in your rider boots.  S Hamady is committed to liberation and sharing our cultural heritage.

Her denim and ready-to-wear collections for fall '07 were inspired by classic timeless styles elevated to the 21st century with an “uber-cool aesthetic.” Turtle necks and schoolgirl jacket and kilt were updated with metallic gold accents and fierce new tailored shapes influenced by the 70’s.

Every woman can find her inner-diva within this collection from eye catching cat suits, gold leather outerwear, and gold trimmed leopard overcoats. House of de LUX envisions the “sophisticated girls and women both in trendy downtown areas and in urban centers who don’t mind calling attention to themselves. HOUSE de LUX is for anyone inspired by fun, fearless, elegant personal expression,” says Hamady.

Devotees of House de Lux include legendary designer Patricia Field, futuristic designer Jeremy Scott, ultimate diva Amanda Lepore, and songstress Ashanti.

Words of advice from Sarah Hamady:
“I hope you’re not scared to work your tail off. The work is satisfying and really exciting at times but it is work, work, work and then more work.”

The line ranges from $60 for a printed hoody tee to $900 for a gold leather, silk-lined winter coat.  Stay tuned to House de Lux for the release of their full men’s collection and their daring women’s Spring 2008 collection!

For additional information please visit www. www.HOUSEdeLUX.com

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