JAY-Z UNVEILS NEW CHERRY COKE DESIGN PACKAGING
Written by Kenyatta D. Pious
Photos: Ray Taylor/ Taylor Made Photography

Is there anything that Brooklyn’s most anointed son cannot do?  Apparently not…Shawn “Jay-Z” Carter unveiled the new Cherry Coke design at an exclusive invite only party during New York Fashion Week. 

Cherry Coke tapped Jay-Z and his Rocawear designers to redesign the new packaging for Cherry Coke - - the can is now edgier with a bold, slick appearance.  The launch also featured five artists who reinterpreted the brand’s graphics in five different mediums. The artists were: sculptor Charlie Becker, sneaker-designer Dave White, animator Kid America Club, digital illustrator Nigel Dennis and photographer Shareif Ziyadat.

Celebrities abounded including: T.I., Wyclef, Cassie, Nick Cannon, Zab Judah, Cuba Gooding Jr., and Fabolous to name a few.  The event was sexy with a chic, relaxed atmosphere where celebrities, musicians, athletes, stylists and tastemakers got an opportunity to mingle and to sample various offerings of Cherry Coke and Cherry Coke Zero.   

For more information:
Strategic Group
Attn: Sam Ong/ Cragin Brown
Phone: 212-420-9420