Suave Presents A Beauty Wake-up Call
Written by Yvette N. Coleman                                                                            

Suave introduces a new personal hair routine to its already dominant brand of household skincare.  Women all over the globe have a universal battle.  When you’re the “wife, sister, and the mother and they all seem to need you one more than the other,” it’s difficult to find the time for beauty.  Enter Suave. The brand is telling women to answer the call to beauty, and put it back on the “to-do” list.  Suave introduces new high-performing skin, hair and deodorant products designed to make it easy for women to say "yes to beautiful" without having to break the piggy bank or sacrifice practicalities.

"Suave understands what a mom's life is like - her day is all about everyone else's activities and priorities," says Ami Striker, Brand Development Director." Me time is so short-changed or non-existent that beauty has been put on the backburner. However, Suave believes that practicality and beauty can co-exist in her everyday hectic life. Our newest products are designed to make it easier for her to put beauty back on her to-do list."

The latest additions to the Suave hair care line include the new Professionals hair regimens. All regimen give women the balance of protection while allowing women to keep up with those sexy celebrity styles of sleek, curls, volumizing and extreme strength The regimens are salon-tested and tailored to meet a variety of women's hair care needs while keeping women's purse strings attached!

    • Suave Professionals Sleek Regimen: Dry, frizzy hair from heat styling has met its
        match. In addition to the Sleek Shampoo, Conditioner and Anti-Frizz Cream, the
        Sleek regimen now  Frizz Control Liqui-Gel, Sleek Finishing Hairspray
        and Sleek Heat Protection Spray. 

    •  Suave Professionals Healthy Curls Regimen: According to celebrity stylist Harry
       Josh, the sexy curl look is back for spring, and luckily easy-to-achieve with new
       Suave Healthy Curls styling products. For smooth and flexible curls, choose from the
       new Healthy Curls Curl Enhancing Spray Gel or Healthy Curls Anti-Frizz Cream.
       Hold the curls in place with Healthy Curls Finishing Hairspray. All Healthy Curls
       products, including Healthy Curls Shampoo, Conditioner and Scrunching Mousse,
       work together to give hair curl definition, flexibility, moisturization and frizz control.

    • Suave Professionals Volumizing Regimen: Fine, straight hair can now pump up
       the volume for a fuller-bodied look with the new Suave volumizing products that add
       body. "Headbands are super-stylish for spring,"
       says Josh, "and if pairing a headband with loose, long locks, you will want lots of
       volume." The new Volumizing Shampoo and Conditioner creates fuller-bodied hair
       for anyone with fine or straight hair that will not stay put. To achieve maximum
       volume and help hair stay-in-place all day, style hair with Volumizing Root Lifter
       Spray Gel or Volumizing Foam Aerosol and finish the look with Volumizing
       Finishing Hairspray.
  
 • Suave Professionals Extreme Strength Collection: Restore natural, healthy shine
       to weak, damaged hair with the latest addition to the Suave Professionals line.
       Extreme Strength Shampoo, Conditioner and Daily Leave-in Treatment.
      
Exhale and Get (your skin) in the Mood
       Exhale, the new Suave mood-inspiring line of body washes and lotions represents a whole new approach to skincare - one that takes into account the affect that different scents can have on mood - elevating, calming or even inspiring. The Suave Exhale line-up includes the following fragrances: Calming (Lavender Vanilla), Alluring (Sandalwood + Cinnamon), Inspiring (Lime Verbena) and Lively (Juicy Tangerine).
    
• Suave Exhale Body Lotions leave skin soft and conditioned while inspiring
           mood. With ingredients like vitamin E and white tea extracts, Exhale Body
           Lotions nourish the skin while providing 24-hour moisturization.
• Suave Exhale Body Washes pamper the skin and inspire mood in the shower.
           The lathering body washes feature panthenol B5 to leave skin feeling silky
           smooth and moisturized.

The new Suave line-up of products retails from $1.99 - $3.99 and currently available at drug stores, mass merchandisers and supermarkets nationwide.

For more information please visit www.suave.com