AVEENO 2007
Written by Yvette N. Coleman 

To have natural beautiful skin is a sought after gene that many of us were not born with, but AVEENO introduces two new products that offer protective defense to the ever changing complexities of our skin.   AVEENO introduces: NEW! POSITIVELY AGELESS Daily Moisturizer with SPF 30, AVEENO POSITIVELY AGELESS Daily Exfoliating Cleanser, POSITIVELY AGELESS Night Cream. Positively Ageless Rejuvenating Serum will replenish dry skin cells to reduce to  signs of wrinkles and reveal a  healthy tone in as little as 4 weeks.  So say goodbye to dreary dull and rough skin, with this formula you’ll reveal the natural beauty that you want to see.  This new group from AVEENO has the newest ACTIVE NATURALS ingredient from AVEENO, the Natural Shiitake Complex, to deliver efficacy in anti-aging skincare.   Utilizing 1000 years old Asian remedy by ancient herbalists; the shitake mushroom has been recently recognized to slow the aging process.  The natural benefits of the mushroom works with the individual’s skin to replenish surface cells faster for fresh and radiant younger-looking skin.

Positively Ageless daily moisturizer with spf 30
The NEW! POSITIVELY AGELESS Daily Moisturizer with SPF 30 is more than just a nourishing anti-aging lotion.  It not only accelerates the skin’s natural renewal process, it helps prevent future sun damage such as fine lines, wrinkles and even age spots.  This formula features the AVEENO ACTIVE PHOTOBARRIER COMPLEX – a patented, long-lasting sun protection complex that has been scientifically shown to maintain broad-spectrum protection over time – to provide superior sun protection.  Optimum results can be achieved when used in conjunction with the POSITIVELY AGELESS line of products that includes the POSITIVELY AGELESS Daily Exfoliating Cleanser, POSITIVELY AGELESS Rejuvenating Serum, and the POSITIVELY AGELESS Night Cream.

Positively Ageless Daily Exfoliating cleanser
The NEW! Positively Ageless Daily Exfoliating Cleanser is clinically shown to exfoliate and replenish surface cells faster so your skin looks and feels younger.  This light foaming, soap-free formula gently cleanses and softens skin, while gently lifting away dirt, oil and makeup without over-drying and irritating sensitive skin.  The fine micro-beads in this cleanser gently remove the dull, dry skin that prevents younger, fresher cells from showing through.  Optimum results can be achieved when used in conjunction with the entire POSITIVELY AGELESS line of products that includes the POSITIVELY AGELESS Rejuvenating Serum, POSITIVELY AGELESS Daily Moisturizer with SPF 30 and the POSITIVELY AGELESS Night Cream.

Positively Ageless Night Cream
The NEW! POSITIVELY AGELESS Night Cream goes beyond moisturization to visibly reduce signs of aging.  This hydrating cream works during sleep to accelerate skin’s own nightly renewal process.  The cream should be smoothed over the face and neck each night.  It can be used alone or applied after the POSITIVELY AGELESS Rejuvenating Serum.  Optimum results can be achieved when used in conjunction with other products in the POSITIVELY AGELESS line including the POSITIVELY AGELESS Daily Exfoliating Cleanser, POSITIVELY AGELESS Daily Moisturizer with SPF 30 and the POSITIVELY AGELESS Rejuvenating Serum.

Positively Ageless Rejuvenating Serum
The NEW! Positively Ageless Rejuvenating Serum self-adjusts to an individual’s skin to accelerate cell renewal.  In fact, 73% of consumers saw visible improvements in lines and wrinkles in just 4 weeks.  It is designed to be applied to the skin after cleansing and under a moisturizer in the morning and evening.  This silky fluid absorbs quickly and is designed to complement any existing daily skin care regimen.  Optimum results can be achieved when used in conjunction with other products in the POSITIVELY AGELESS line including the POSITIVELY AGELESS Daily Exfoliating Cleanser, POSITIVELY AGELESS Daily Moisturizer with SPF 30 and the POSITIVELY AGELESS Night Cream.

SPECIAL PRODUCT BENEFITS:

• Clinically shown to replenish surface cells faster and reveal healthy, younger-looking skin
• Formulated with Natural Shiitake Complex to increase skin’s natural cell renewal process, visibly reducing lines and wrinkles in just 4 weeks.
• Contains Natural Wheat Protein, to lift, firm and strengthen sagging skin
• Gentle enough for sensitive skin
• Hypoallergenic
• Non-Comedogenic
• Dermatologist tested
• AVEENO products are packaged using post-consumer recycled materials

PRICE:  Positively Ageless Rejuvenating Serum
$17.99 - $19.99 1.7 oz. bottle

Positively Ageless Night Cream
$17.99 - $19.99 1.7 oz. jar
                Positively Ageless Daily Exfoliating Cleanser
$7.99 - $8.99 for a 5 oz. bottle

Positively Ageless Daily Moisturizer with SPF 30
$17.99 - $19.99 for a 2.5 oz. bottle

AVEENO is available in drugstores and mass retailers nationwide.

For more information please visit:
www.aveeno.com