Willie Escobar Montanez branched off
the success of the WILLIE ESCO brand
and created the Makaveli Branded Collection,
which elevated Willie from having
to be attached to his namesake brand.
As the Willie Esco era came to an
end, the plans for Blanco immediately
became a priority. Looking for the
perfect partner was probably the hardest
part. The rest is second nature, the
potential and numbers speak for themselves.
Montanez adds, “With
knowing the Latin market is a constant,
cyclical, rising market, picking up
where Willie Esco left off was our
goal.”
This season their inspiration for
the Blanco Label will be a
“Botanica”
theme, which hits the heart of the
Latin culture as there is an abundance
of Botanica stores in many Latin communities.
The images are all religious and spiritual
in nature. “
Montanez points out that “The
images are so strong that they inspired
me to design our fall collection around
this theme.” Blanco Label is
building a bridge and intends to share
the culture, creativity, and pride
of the Latin community. Blanco
Label features button up shirts, well
manufactured jeans, knits, and polo’s
for the male who enjoys being on the
cutting edge of all things trendy
and fashion forward.
We asked Willie Escobar Montanez
what trends he expects to be big next
season and he said:
“What’s trending to
me is retro in all shapes –
The beginnings of hip hop, the beginnings
of punk rock. Just be careful not
to get caught in any pictures wearing
this stuff cause when your lil’
brother is clowning you in 10 yrs
you might just be embarrassed. (P.S-
Your lil bro will be wearing a retro
Esco jersey).”
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The Blanco label creates avenues between
the established streetwear/urban brands
that will offer moderately
priced casual and sportswear pieces
for the male who loves to be a trendsetter.
In response to the term "urban"
and Blanco Label's place againt other
brands, Montanez said:“call
it whatever you like, as time goes
on all of the pioneers in Urban will
be embedded in the garment world.
As the old heads get replaced with
us, we will be less judgmental of
the terms given to the young men’s
market. Because that’s what
it all is Young Men’s Market.
We are in our own lane. We don’t
need to worry bout the top dogs right
now 'cause the market I am catering
to buy those brands at off price or
discounters. The goal is to create
brand awareness for our customer,
who will choose from fresh Blanco
Product or old, late 90’s brands.”
Blanco Label has outfitted many of
today’s top artists including:
Frankie J, Alexis Y Fido, Play N Skillz,
Roccett, and NORE. The brand
has also been featured on MTV,
BET, Telemundo, and all of the
top urban magazines throughout the
world.
Look for the LCN – La Cosa Nuestra
label- An upper echelon version of
Blanco which will compete directly
with the hottest brands in the market,
without a cultural message, for the
more fashion forward Blanco audience.
Words of wisdom from Willie Escobar Montanez:
“Learn your profession, every aspect of it. Enjoy your journey and be ready to be happy with the end results, whatever they are.”
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