What matters most is how you feel in your own skin.  Underglam embraces this by creating a collection that will have you feeling sexy underneath!

“Exuding sexuality on the outside starts underneath your clothes—hence, Underglam,” says Natalie Fritz, Owner and Designer. 

The self-confessed lingerie addict has kept every woman’s sentiment in mind when she developed her collection in 2000.  Her desire came when she constantly found it difficult to wear her low waisted jeans with a thong that wasn’t low enough, and decided to create her own!  She tested 15 different prototypes until she settled on what is now her “best-selling” low-rider thong.

The Underglam line quickly grew and six years later, her line now includes some the most comfortable and snuggle-licious tanks, tees, bralets, camisoles, boycut shorts, thongs, undies, sleep pants, nightgowns and the famous “Fanny Shaper.”

All of Underglam's collection is available in vibrant, on-trend designs. While the line is considered incredibly stylish and cutting edge, Underglam prides itself on maintaining a high level of comfort and functionality, while translating the most current fashion trends into fabulous lingerie.

The Underglam collection has everything a woman wants to wear on a daily basis!

 “Customers are wearing our tank tops as outerwear, and our camisoles as yoga tops,” Fritz adds.

This season offers trendy color combinations – aqua and lavender, along with new styles that are fresh and flirty in crop pants, boy shorts in an array of colors: green and pink, peach and yellow including aqua and lavender.

Underglam’s specialty lies in customization. They can individualize any pair of panties from the line with Swarovski crystals, making the perfect gift for wedding parties, bridal showers, Valentine’s Day, birthdays and holidays!

Fashion darlings and celebrities have taken a shine to this dazzling line, including Eva Longoria, Sophia Bush, Paris Hilton, Jennifer Garner, Gwen Stefani, Sarah Jessica Parker, Courtney Cox Arquette and Britney Spears.

Underglam lingerie is available at specialty boutiques nationwide and on the web at www.underglam.com - - The line is also sold abroad in Canada, France, Scandinavia, South Africa, Japan and England.

Words of wisdom from Natalie Fritz of Underglam: