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Feraud Spring 2007
Written by Yvette N. Coleman

Made for the self-assured women, designer Jean Pierre Marty has an immaculate career in the world of fashion beginning with work on couture dresses and gowns in Elizabeth Arden Red Dior salons on Fifth Ave.  NYC.    Marty has had notable success with Yves Saint Laurent and Kenzo and then, he assumed the Director position in the “prêt-à-porter” division for Guy Laroche.

Jean Pierre Marty was appointed the Artistic Director of Feraud in 2005, and has employed his talents for tailored fits and color into his new collection for spring.  This season he brings to us a nautical theme from vacations across the world whether it’s a cruise aboard a yacht or on safari in the jungle.  The personality of his collection is largely influenced by his background and upbringing by an artistic Mediterranean family. 

Sharing common features with Louis Féraud (who is also a man of the South – from the French Arles region –, fond of painting and attentive to his contemporaries), Jean Pierre Marty presents in his collections a vision of the woman that keeps the same ideals of the brand. Feminine-masculine, graphic features of the abstract painting with its colored printed papers, black and white, glamour...all contribute to a very female, “Parisian” style, a sort of draft of a new concept of “contemporary couture.” 

When we asked Marty how he felt about women’s’ fashion and trends, he remarked:

I think the pendulum is swinging and women are getting excited about getting dressed again. I see women wearing beautifully tailored clothing in luxurious fabrics, glamorous cocktail dresses and evening gowns saturated with wonderful colors, interesting prints and shaped in feminine silhouettes.
He continues:   “The modern woman is sophisticated and elegant and puts herself together confidently - - often with a twist of Parisian chic! 

Feraud also has a very successful Feraud men’s line with plans to distribute in the US market including new retail stores all over the world; specifically in the US, Feraud Boutiques in New York Store and Beverly Hills.

Words of wisdom from Jean Pierre Marty of Feraud:

I am responsible for the wholesale and retail operation of Feraud in North America and feel lucky to be involved with all aspects of the business, including working with the designer and selling to both retailers and the actual women that purchase Feraud apparel in our Boutiques.  Fashion is always exciting and unpredictable; it is a challenge to balance the creative and financial aspects of the business and wonderful when the formula works!

Feraud can be purchased at Feraud Boutiques and Fine Specialty and Department stores worldwide.

For more information please visit:
http://www.feraud.com

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