“If I can't
find quality in a product, I'll make it" has
been Hidehiko Yamane's mantra
when it comes to premimum demim.. Yamane
calls himself a tailor and believes that
everything has a purpose. Evisu began
in 1988 with the idea to produce quality
denim that employed Japanese traditions
of craftsmanship. Orginally
named Evis after the Buddhist God
of prosperity, Evisu found its
fame with the trademark of the seagull that
is handpainted on each orginal pair. Evisu
grew in heavy demand by mid 90’s and
has forged his passion into one of the most
coveted pairs of vintage jeans.
For the spring/ summer collection Mr. Yamane
continues to give his loyal wearers the traditions
of superior quality. The menswear collection
will take you on a Japanese holiday with
traditional pieces such as the Kimono, the
souvenir jacket that takes its cue from the
summer festivals of Japanese culture. There
is western touch to Evisu because of Yamen's
love of western culture and the American
50’s and 60’s denim. Yamane fuses
denim, sweats, and knitwear and for the non-logo
driven customer, there are offerings that
have a more subtle symybol of the daicock,
the seagull and Japanese luck symbol embroidered
on the collection.
Sweats are not just sweats with Evisu. The
premier denim company expands even the most
basic sweats to a cult status.
the line includes graphics from the Japanese
culture such as prints of the hot
spring Monkey’s, the
lucky cat and Buddha, cherry trees and ghosts.
collection combines colors of bright reds
and yellows with a muted color palette of
cream, pink, khaki and beige.
The t-shirts and polo shirts get a clean and
simple take in design and color along with
lightweight jerseys with a soft summer feel. This
season brings out the best in Evisu’s
on going admiration of traditions and contemporary
culture from both Japan and the west.
Evisu’s premium denim line, Heritage
collection, is divided into four
main groups: Teiban (meaning
classic in Japanese), Umi Yama (meaning
sea and mountain) and Ladies.
The collection is logo driven (the seagull
and Godhead are featured heavily) and encompasses
many of the traditional Evisu styles. Teiban
features the denim purist’s non pre-shrunk
selvedge denim that is multi dipped in
indigo dye to achieve its dark shade. This
denim is all produced on vintage shuttle
looms and will twist when washed - - natural
features of this type of denim weave.
The ladies collection is very elegant and
feminine with red being the signature color
and has buttons in the same bright red shade.
Denim jackets exude a western/ Japanese style
with a more tailored, more fitted look and
are nipped in the waist with a kimono style
Jeans styles are slimmer and
include a straight leg, boot cut, and cropped
jeans that can also be turned up to create
shorts. There is also a mini-mini skirt for
any summer occasion. To complement these
pieces there is a plain red twin set and
cap sleeved t-shirts with Evisu branding,
which produce a simple, slim and feminine
silhouette. Heritage continues to sit at
the helm of premium denim brands reinforced
with its superior quality and unique styling.
For the fifth season Evisu even keeps your
little one dressed in the finest denim with
the Kizzu range.
Evisu creates a "mini-me" approach to
children’s fashion. From sizes 0-24
months, the collection includes
the smallest possible Kimono in printed
silver silk, t-shirts with oversized logos
- - the logos that appear on the adult
range are now the same as the children’s
wear. The diacock is not only featured on
jeans but, also on matching t-shirts. The
denim is lightweight and is used because
of its softness on the skin and lightweight
versatility for the summer. A Japanese
theme emerges for 2-12 years in
the prints and graphics. The boys wear this season
draws imagery from the heritage collection with
the mighty Evisu emblazoned on t-shirts including
the self-painter and the seagull.