“If I can't find quality in a product, I'll make it" has been Hidehiko Yamane's mantra when it comes to premimum demim..  Yamane calls himself a tailor and believes that everything has a purpose.  Evisu began in 1988 with the idea to produce quality denim that employed Japanese traditions of craftsmanship.  Orginally named Evis after the Buddhist God of prosperity, Evisu found its  fame with the trademark of the seagull that is handpainted on each orginal pair.  Evisu grew in heavy demand by mid 90’s and has forged his passion into one of the most coveted pairs of vintage jeans. 

For the spring/ summer collection Mr. Yamane continues to give his loyal wearers the traditions of superior quality. The menswear collection will take you on a Japanese holiday with traditional pieces such as the Kimono, the souvenir jacket that takes its cue from the summer festivals of Japanese culture.  There is western touch to Evisu because of Yamen's love of western culture and the American 50’s and 60’s denim. Yamane fuses denim, sweats, and knitwear and for the non-logo driven customer, there are offerings that have a more subtle symybol  of the daicock, the seagull and Japanese luck symbol embroidered on the collection. 

Sweats are not just sweats with Evisu. The premier denim company expands even the most basic sweats to a cult status.

Oce again the line includes graphics from the Japanese culture such as prints of the hot spring Monkey’s, the lucky cat and Buddha, cherry trees and ghosts. 

The collection combines colors of bright reds and yellows with a muted color palette of cream, pink, khaki and beige.  The t-shirts and polo shirts get a clean and simple take in design and color along with lightweight jerseys with a soft summer feel.  This season brings out the best in Evisu’s on going admiration of traditions and contemporary culture from both Japan and the west.

Evisu’s premium denim line, Heritage collection, is divided into four main groups: Teiban (meaning classic in Japanese), Umi Yama (meaning sea and mountain) and Ladies. The collection is logo driven (the seagull and Godhead are featured heavily) and encompasses many of the traditional Evisu styles. Teiban features the denim purist’s non pre-shrunk selvedge denim that is multi dipped in indigo dye to achieve its dark shade. This denim is all produced on vintage shuttle looms and will twist when washed - - natural features of this type of denim weave.

The ladies collection is very elegant and feminine with red being the signature color and has buttons in the same bright red shade. Denim jackets exude a western/ Japanese style with a more tailored, more fitted look and are nipped in the waist with a kimono style flaring.

Jeans styles are slimmer and include a straight leg, boot cut, and cropped jeans that can also be turned up to create shorts. There is also a mini-mini skirt for any summer occasion. To complement these pieces there is a plain red twin set and cap sleeved t-shirts with Evisu branding, which produce a simple, slim and feminine silhouette. Heritage continues to sit at the helm of premium denim brands reinforced with its superior quality and unique styling.

For the fifth season Evisu even keeps your little one dressed in the finest denim with the Kizzu range.  Evisu creates a "mini-me" approach to children’s fashion.  From sizes 0-24 months, the collection includes the smallest possible Kimono in printed silver silk, t-shirts with oversized logos - - the logos that appear on the adult range are now the same as the children’s wear. The diacock is not only featured on jeans but, also on matching t-shirts. The denim is lightweight and is used because of its softness on the skin and lightweight versatility for the summer. A Japanese theme emerges for 2-12 years in the prints and graphics. The boys wear this season draws imagery from the heritage collection with the mighty Evisu emblazoned on t-shirts including the self-painter and the seagull.