It’s all about Rock 'n’ Roll, baby!
Interview with Christian Audigier of Ed Hardy Designs
Written by Yvette N. Coleman

His soul stays the same, true to art and fashion. Christian Audigier has blessed some the most incredible brands in the country in the last two decades such as Diesel, Naf Naf, Liberto, Levi’s, Kookai, American Eagle Outfitters and Lee.  This southern France born native has become an icon in the rock and roll fashion genre and has the vision to create some of most trendiest and exclusive pieces.  His charismatic take on fashion is nonetheless pure genius.  He took over the fledgling Von Dutch and transformed it into the mega player of rock fashion that every man, woman and tinkerbell wants to wear! 

In 2005 Christian wanted take on a new concept of taking tattoo art from legendary Ed Hardy (the Godfather of tattoos) and the streets of L.A, Miami, New York into becoming the world’s most sought after lifestyle brand. Fast forward and Ed Hardy is currently sold in over 27 stores world wide.  Christian continues to run Ed Hardy designs making a tattoo lifestyle brand that is full of life and color. This line is all about glitter, glamour, and his love for rock 'n’ roll, the stage, the streets and color. 

The next move for the fashion maverick was to create a Johnny Hallyday and Christian Audigier colloboration, which mixed music and fashion through the birth of the next great clothing line, SMET.    Hallyday's ingenious performance style, his stirring voice and his "take no prisoners" attitude are some of the things that make him the master of his art.  Christian and Johnny are two men who came from the streets and worked their way to the top of their industries.  These two live life to the fullest and want to share their rock star lifestyle with the fans.

Words of wisdom from Christian Audigier of Ed Hardy Designs:
Focus, strength, and motivation.

Christian Audigier continues to dress the best of film, TV, sports and music.  His following includes David and Victoria Beckham, Mariah Carey, Pam Anderson, Adrien Brody, Naomi Watts, Tony Hawk, Ewan McGregor, Orlando Bloom, Jared Leto, Rick Fox, Jack Black, Nick Cage, Paris Hilton, Jessica Alba, Jamiroquai, David Charvet, Mickey Rourke, Dave Navarro, Usher, Brad Pitt, Christina Aguilera and Jamie Foxx.

Available in fine department specialty stores across the country.
Prices range from $45-$125.

For more information, please visit
http://www.donedhardy.com/