Hector Estrada, owner of the newest brand (Triko) on the market, created it with heart, soul and purpose.  The name itself is art in the truest sense.

"Triko" can be broken up as such: Tri: refers to the belief that completion comes in three: sun, moon and stars/ earth, wind and fire.  K: is the dominant letter in the word "Arawak" from the natives of the Caribbean, and it means "good person." O: symbolizes the number one (1), which symbolizes unity.  

Estrada began by working with other well-known “urban “ brands in 2001 and was frustrated by the complacent behavior with style and design.  Estrada's creative muscle, in an unhealthy environment, soon found inspiration.  He delved into his own vehicle for his soulful motivations and hasn’t look back since.

”I feel that our job is more than to create products; our main job is to inspire! So I set out to do just that with Triko. I wanted to design for people who felt like I did, people with appreciation for change, inspiration, truth seekers, and cultural creatives. Whatever you want to call us, we are not afraid of being ourselves, regardless of what the current popular trends are,” says Estrada.

Triko is a stylish and innovative clothing line that utilizes natural fabrics and treatments in order to advance its "conscious" bend towards a healthier environment. Triko does this by incorporating sustainable materials in its collection such as organic cotton, recycled soda can buttons and printed images of endangered animals (like the panda) on T-shirts.

“I design a brand for the fashion conscious customer interested in alternative and independent culture,” says designer, Hector Estrada.

For Spring 2007 Triko will present three themes. The first will be inspired by the Japanese Samurai and their Bushido [way of the warrior] code and arts. The second is inspired by wild life preservation and the third one by the 1940’s. Triko exhibits extreme potential in becoming THE lifestyle brand for the progressive and eclectic individuals that believe in empowerment through knowledge, positive lifestyles, social and environmental consciousness.

Triko has created a street buzz, with its efforts landing the brand in publications including, The New York Times’ Magazine, Complex, URB, Mass Appeal, Inked, XLR8R, Vibe and People magazine.

Words of wisdom from Hector Estrada of Triko:

“First, make sure this is what you really want to do in life.  It takes lots of time and effort and you truly have to love it.  After that, stay true to yourself and learn.  Talk is cheap.  In this industry you have to show what you got. Therefore, you got to have something...skills and knowledge.”

Triko is available at these fine locations: www.Karmaloop.com, Kitson, LA, Arrive, Miami, Vinnie’s Style, Brooklyn, Leaders, Chicago. The average price point is $250.00

For more information, please visit:
www.triko.com