Hector Estrada, owner of the
newest brand (Triko) on the market, created it
with heart, soul and purpose. The name itself
is art in the truest sense.
"Triko" can be broken up as such: Tri:
refers to the belief that completion comes in
three: sun, moon and stars/ earth,
wind and fire. K:
is the dominant letter in the word "Arawak"
from the natives of the Caribbean, and it means
"good person." O:
symbolizes the number one (1), which symbolizes
Estrada began by working with other well-known
“urban “ brands in 2001 and was frustrated
by the complacent behavior with style and design.
Estrada's creative muscle, in an unhealthy environment,
soon found inspiration. He delved into his
own vehicle for his soulful motivations and hasn’t
look back since.
”I feel that our job is more than
to create products; our main job is to inspire!
So I set out to do just that with Triko. I wanted
to design for people who felt like I did, people
with appreciation for change, inspiration, truth
seekers, and cultural creatives. Whatever you
want to call us, we are not afraid of being ourselves,
regardless of what the current popular trends
are,” says Estrada.
Triko is a stylish and
innovative clothing line that utilizes natural
fabrics and treatments in order to advance its
"conscious" bend towards a healthier
environment. Triko does this by incorporating
sustainable materials in its collection such as
organic cotton, recycled soda can buttons and
printed images of endangered animals (like the
panda) on T-shirts.
“I design a brand for the
fashion conscious customer interested in alternative
and independent culture,” says
designer, Hector Estrada.
For Spring 2007 Triko will
present three themes. The first will be inspired
by the Japanese Samurai and their
Bushido [way of the warrior] code and arts. The
second is inspired by wild life preservation
and the third one by the 1940’s. Triko exhibits
extreme potential in becoming THE lifestyle brand
for the progressive and eclectic individuals that
believe in empowerment through knowledge,
positive lifestyles, social
and environmental consciousness.
Triko has created a street buzz, with its efforts
landing the brand in publications including, The
New York Times’ Magazine, Complex, URB,
Mass Appeal, Inked, XLR8R, Vibe and People magazine.
Words of wisdom from Hector Estrada of Triko:
“First, make sure this is what
you really want to do in life. It takes
lots of time and effort and you truly have to
love it. After that, stay true to yourself
and learn. Talk is cheap. In this
industry you have to show what you got. Therefore,
you got to have something...skills and knowledge.”
Triko is available at these fine locations: www.Karmaloop.com,
Kitson, LA, Arrive, Miami, Vinnie’s Style,
Brooklyn, Leaders, Chicago. The average price
point is $250.00
For more information, please visit: