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Whether
you found his music when he was called 2Pac,
Makaveli, or simply Pac,
you can remember the gleam of hope along with
strain of sadness that exuded from his young
prolific soul. You had to acknowledge
him with his street poetry of
growing up in violence; his voice was loud, blatant
and truthful about the pains of society in communities
across the country.
He was raw and talented and wise beyond his age.
Some could not handle his descriptions of life,
called him “trouble” especially since
the law found him in many conflicts. His fans
adored him and found comfort in his words; they
felt as if someone finally spoke for them…and
to them. He led a troubled life that ended in
the violence that he spoke of just before his
life turned around. He is an enigma and for that
reason, Tupac Amaru Shakur still lives through
the music that is heard everyday; he lives through
all the fans that still remember him; and now
his legacy will continue with the Makaveli
Branded collection.
Makaveli Branded is the movement formed by the
slain artist’s mother, Ms. Afeni Shakur,
in 2003 as an avenue to continue Tupac’s
legacy. As fashion is a great part of
the hip hop culture, Makaveli Branded will continue
the message and the movement that inspires talent
and enhances the talents of the youth.
The brand is also involved with various community
based events and grass root efforts that are consistent
to Pac’s vision. The brand utilizes Pac’s
likeness, poetry, concepts, and some of his lyrics
within the design.
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Makaveli
Branded includes accessories, sneakers/shoes,
outerwear, and children’s clothing. Most
notably, a portion of the proceeds from the brand
go to the Tupac Amaru Shakur Center and Foundation
- - for more info check out www.tasf.org. Makaveli
Branded is more than just a clothing line, the
brand works in conjunction with the movies, the
music, the books, and other Tupac entities to
continue pushing Tupac’s message and to
continue to make a difference in the community.
“Makaveli Branded is more than
just a name, it’s a movement. Makaveli Branded
is continuing the legacy of Tupac Shakur through
fashion. Makaveli Branded means strength, honor,
respect, legendary, iconic, historical, etc,…the
name means so much…” - Rick
Edwards, Director of Marketing.
Many fellow artists and friends continue to
keep his memory in tribute and in the ad campaigns
such as Ludacris, Omar Epps, Scarface,
Chamillionaire, Twista, DJ Quik, and Bone Thugs
N Harmony. The brand is worn by many
different artists, actors, and entertainers all
over the world.
For more information please visit:
www.makaveli-branded.com
www.myspace.com/makavelibrandedclothing
www.makaveli-store.com, www.zappos.com
www.myspace.com/makavelibrandedclothing
In addition, Makaveli Branded has two sponsored
artists who keep the brand involved in all their
activities, photo shoots, media, shows, etc.,
which is great awareness Makaveli Branded. For
more info on the sponsored artists, check out:
Roccett, www.myspace.com/roccett
and Romey, www.myspace.com/getrichrecords
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