Lauren n April (LnA) have the perfect idea of comfort all in one t! The two found themselves bonding and bearing their similarities after meeting through a mutual friend; in the meanwhile their fashion lifestyles brought them to kick off the inaugural Spring/Summer 2007 “Boyfriend Tee Collection.” The two shared the comfort of wearing their boyfriend’s tees. They fitted and shaped the comfort of the concept for women’s wardrobes all in vibrant stylish colors. Soon after their debut the Hollywood elite clamored to be seen wearing the fashionable tees. This year the duo plan to continue with their success with a larger variety of fit and color; with ten new styles and 15 vibrant colors with slim and sexy silhouettes.
“For spring we wanted to add a more fitted body to the collection, such as the boy tank, a take on the classic men’s under tee. This season, it’s all about layering multiple styles and colors!” said April Leight. For 2008 LnA include in their range their inspiration from the beginning. Men ! they are giving their male counterparts the comfort that inspired the collection “guys really loved the feel of our shirts and wanted a men’s tee in the same fabric,” says Leight.
The soft, comfy tees already have a loyal celebrity following; they are favorites of the stylish Charlize Theron, Heidi Klum, Hilary Duff, Jessica Alba, Lindsay Lohan, Mary Kate and Ashley Olsen, and Nicole Richie. |
What do you think are the biggest trends right now?
“The biggest trends right now are more fitted silhouettes and lots of color. No more baby doll, loose fitting things.”
What trends do you think are over?
“Anything boho, gypsy and overly girly outfits.”
What trends do you expect will be big next season?
“Big next season will be more sophisticated, more fitted silhouettes and nothing oversized. But its feminine with more edge and not juvenile.”
Words of wisdom from LnA
“Don't ever give up. There are times when things get rough and you must get through it. And a good team is also important.”
Now available in eight styles and 20 colors, LnA has mastered basics for both day and night. The eye-catching color palette includes Turquoise, Violet, Cherry, Kelly, Ballet and Strawberry. While the looks are wide-ranging, the most popular styles are the Deep V Tee ($59), Basic Tank ($55) and Racer Back Tank ($55.) |
LnA is available at high-end department stores and specialty boutiques including Milk, Barney’s New York, Intermix, Henri Bendel, Fred Segal and Lisa Kline among others with retail prices ranging from $55 - $70. LnA tees are also available online at www.shopdianemerrick.com www.shopintuituon.com and www.intermixonline.com |
