The Latest Trick Behind Summer’s Smoothest Legs? NEW SkinMilk® shaving milk

Strappy sandals, short-shorts and baby-doll dresses were pouring down the runway for Spring ‘07! But worrying about the imminent arrival of warm weather and the skin-focused fashion that accompanies it is enough to send a girl out to pasture!  Luckily, a shaving product that nourishes, protects and moisturizes the skin is here….so this summer, no more waiting for the youknowwhats to come home. New SkinMilk® shaving milk has arrived and it delivers the ultimate shaving experience by providing a close, comfortable,indulgent shave in a creamy, luxurious and smooth base of milk.

Think Milk.
Unlike most shaving products including creams and gels, shaving milk is formulated with a creamy smooth milk base to provide a comfortable shave and moisturizer the skin.  In fact, according to a resent study, 49% of women prefer shaving products that moisturizer and condition the skin.  Plus, this formula insures a lather that spreads evenly over the skin.  It forms a protective moisture barrier that allows the razor to glide effortlessly for the perfect shave – even over tricky spots like knees and ankles.   Add to that a luxurious formulation comprised of Botanical White Lily and Comfrey – gentle, soothing ingredients that cushion the skin for the closest shave possible.

Why SkinMilk®?
SkinMilk® is a luscious one-of-a-kind skin care collection of bath, body and face products made with real milk proteins and essential Vitamins A, D & E to calm and soothe irritation, while also hydrating and nourishing the skin. SkinMilk® is an everyday luxury with a signature soft, vanilla cream scent for skin that looks and feels soft and smooth.  Indulge in a skincare regimen that leaves skin looking beautiful and healthy all day long. 

SkinMilk® shaving milk will be available exclusively at Wal-Mart in March or online at www.drugstore.com for a suggested retail price of $4.99 for 8 fl oz.  Visit www.skinmilk.net for more information. 

Press Contact:
Kristin Simons
blue sky communications
Phone: 212.995.1777