PHAT FARM ATMAN (pronounced AHT MAHN), is the brand’s debut men’s fragrance. An extension of the Phat Farm line, Atman is for men whose dreams and goals are limitless and whose sense of self is defined. The meaning of the word Atman translates to "Spirit of Man."

“I wanted to design a fragrance that would inspire men to connect with their power, spirit and destiny and take the Phat Farm lifestyle to the next level,” said Russell Simmons. Simmons continues, “The spirit of man has unlimited potential – nothing is out of reach.”

“We are excited to collaborate with Russell Simmons to launch the brand’s premiere fragrance, Phat FarmAtman” said Bernd Beetz, Chief Executive Officer, Coty Inc. “Russell Simmons is a creative mind who has built Phat Farm into a must-wear, lifestyle brand for men today. This new partnership is an extraordinary opportunity for Coty Inc. to work with a phenomenal brand and a passionate man whose presence and voice is recognized far beyond the world of fashion and music.”

Passionate humanitarians and dedicated supporters of numerous social causes, Russell & Kimora Lee Simmons are committed to donating 100 percent of their net proceeds from Phat Farm Atman to charitable organizations.

Twenty-five percent of their proceeds will benefit Keep A Child Alive in their efforts to provide life saving anti-retroviral treatments to children and their families with HIV/AIDS in Africa. The remaining seventy-five percent will be used to support a variety of initiatives addressing issues of basic human rights, health, arts, education and economic empowerment.

Phat Farm Atman is an aromatic fougere with top notes of icy bergamot and fresh aquatics that connect with a man’s deepest source of energy. Stimulating middle notes of caraway, lavender and sage rise to engage the senses and embrace the body and soul for the most perfect union. The drydown is fused with the sensuous warmth of sandalwood, musk and suede to create an unforgettable sensorial experience that is magnetic and undeniably masculine. The fragrance was created by perfumer Jean Claude Delville of Firmenich.

The richly weighted bottle evokes a man’s inner strength while a subtle curve of glass embodies the physical and spiritual elements that drive him from within. The sleek silver cap is enveloped in deep chocolate faux suede and the pure amber-hued fragrance exudes a balanced ideal of strength and sensuality.

www.phatfarm.com