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LADIES,
WELCOME! Gilyard’s newest addition for spring will fit just right in your closet. The collection is a perfectly priced ($25-$100) companion to their men’s lifestyle collection and is headed up by Krista Brown. Ms. Brown starts Gilyard in an impressive direction as her background in apparel speaks for itself: Polo Jeans, Nautica, Champion and Akademiks. Ms. Krista Brown joins veteran designers and key industry players in an attempt to dismantle the cookie-cutter approach to creating and marketing brands for the “streetwear” consumer. The highly anticipated launch for ladies will have the same strong aesthetics as their graphic and contemporary men’s wear but taken to the delicate side. Focus will be silhouettes, denim washes and fit. Ms. Brown takes the ladies collection in the vintage realm and introduces tinted indigo and raw wash denim. It will reflect the men’s wear collection with nautical nuances that will be available in two groups: core and fashion will be available in three color ways navy/white/red, purple/pink/fuchsia and the neutrals: brown/orange/khaki. Look for great seasonal pieces in lightweight outwear, two piece fleece suits, sexy embellished tee’s and polo’s to pull together with their stretch denim jeans and skirts. Gilyard has something rarely found in other street wear brands. a sporty, wearable collection that was filled with color and has crossover appeal. CEO/Design Director, Dontay Wilder says, “ when we started the company our objective was to create quality products for the working class guy. We know that our consumer appreciates his role and lives by the motto ‘Work Hard Live Well.’ He’s the guy who handles his responsibilities first, he’s goal-oriented and stylish, yet he’s smart about his spending and knows that quality and style doesn’t have to be compromised for price. Therefore it was only right that we take this same approach as we created a line targeting his female counterpart.” Get cool and comfortable while looking sexy and sporty this spring. Gilyard will be hitting stores this Spring 2007. For more information  |
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