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For color treated hair, dullness can easily
seep into follicles from excessive heat damage from
styling or just plain ole neglect. Hair has needs too
and the creators of Innovative Styling Options (ISO)
have developed formulas that support our busy lifestyles
and help us treat our hair with the necessary elements
to nourishe and bring richness to our locks!
Introducing NEW ISO Hydra Moisture Crème,
a leave-in treatment to restore moisture and protect
dry, dehydrated hair. Have great style with a soft and touchable hold and
get moisture back into dry, dehydrated and chemically-treated
hair. Moisture crème
gives hair a healthy, hydrated start-over we all need
from time to time. It adds protection against
thermal damage and styling
Hydra Moisture Crème’s proprietary
formula moisturizes hair at the cuticle by utilizing:
- Rich Humectants to balance and optimize moisture levels
leaving hair soft and full of body all day long.
- Lecithin, a powerful lipid that replaces lost moisture,
improves movement and elasticity to give hair soft, natural
manageability and definition.
- Anti-Static Resins that provide flexible hold and calm
frizz and static.
- Special Silicones to provide superior thermal protection
during heat styling and long-lasting moisture retention
and conditioning.
ISO Recommends: Use on damp or dry hair. Work
through hair and style as usual. Great for use as a styling
primer prior to blow-drying.
Retail Price: $12.00 |
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To get that “accidentally perfect” tousled hair
for the fearless girl on the go. Try Daily Detail Putty. I
gave a heads up to a girlfriend of mine with the short textured
hair cut and she absolutely agreed that it works all day long
without the hard or flaky feeling no matter how much she applied. Made
especially for the close cropped looks the Daily Detail Putty
definitely helps a girl stand out in a crowd!
ISO, the creator of innovative styling options for textured
hair, introduces a much needed addition to its line of stylers
and finishers made specifically for textured hair types:
ISO Daily Detail Putty, formulated to separate, define
and mold hair for amazing detail and holding power.
Daily Detail Putty’s blend of next-generation
ingredients also provides a satin finish and light-to-medium
hold with this state-of-the-art styling putty.
To use:
Emulsify a dime-sized amount between hands and work through
hair. Apply to ends in sections as a spot detailer, and voila!
Retail Price: $12.00 |
The ISO Styler Selector
Daily Shine Gel
What it does: Provides medium hold and
high shine
Use it for: High shine and pliable
style
$ 9.00
Daily Styling Gel
What it does: Produces firm hold
Use it for: Though hold that lasts all
day without flaking.
$10.00
Daily Foam
What it does: This frothy mousse boosts
volume and gives you control
Use it for: Weightless, firm hold
$10.00
Daily Spray Wax
What it does: Creates volume, thickness
and texture
Use it for: Flexible hold and strand
separation
$12.00
Daily Shape Spray
What it does: This working hairspray produces
re-style-able texture
Use it for: Medium, flexible hold
$11.00
What it is: Daily Finish Spray
What it does: This hairspray provides
maximum control
Use it for: A firm fix in any weather
$11.00 |
What it is: Tamer
Smoothing Gel
What it does: Gives shine, smoothes
and straightens
Use it for: Controls frizzy, unruly
strands
$11.00
What it is: Tamer Foam
What it does: Smoothes, locks out frizz
and gives hair volume.
Use it for: Achieving shine and a
sleek look
$10.00
What it is: Bouncy Crème
What it does: Lightly controls textured
hair
Use it for: Rejuvenating and defining
curls and waves
$ 9.00
What it is: Bouncy Spray
What it does: This lightweight spray
is a curl activator that provides medium hold
Use it for: Energizing and creating
springy ringlets
$ 9.00
Color Preserve Serum
What it does: Protects professional
color treatments
Use it for: Prolonging the vibrancy
of salon color and enhancing dazzling shine
$10.00
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