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Hair Survival: Ecru’s Silk Nourishing Cream and Sunlight Holding Spray

SILK NOURISHING CREAM A styling and conditioning cream that nourishes hair as it grooms for maximum shine and elasticity

DISTINGUISHING BENEFITS:
• Conditioner and styling aid in one
• Conditions, moisturizes and softens. Supplements hair deficiencies
• Moisturizes scalp without weighing hair down
• Tames flyways, seals spit-ends, enhances body, adds luster
• No residue
• Comb through damp hair or apply to dry hair and work through with fingers
• Rub directly into scalp to prevent dryness, flaking and itching

KEY INGREDIENTS: Silk Protein is derived from 100% natural Japanese silk and rich in amino acids such as alanine, glycine and serine. A water-soluble protective protein that greatly improves elasticity. Texturizes, adds volume, and leaves hair looking healthy and unusually shiny. Monoï oil, which is created from macerating the small, white, fragrant Tiaré Flower of Tahiti in coconut oil, strengthens and conditions hair. A centuries old beauty secret of Polynesian women for silky skin and ultra-shiny hair. Jojoba Oil, the molecular structure of which is very similar to the natural oil that is produced by the sebaceous glands of the scalp. It is completely non-toxic and is the most prodigious delivery system of nutrients to the hair shaft and follicle. Colza Oil, conditioning agent with antimicrobial properties. Detangles and prevents static. Does not coat but penetrates and substantiates the hair shaft repairing damage and creating fullness. Panthenol, pro vitamin B-5 is a humectant that promotes moisture absorption in the hair cuticle and promotes healing while lifting and adding body to hair.

AVAILABILITY: Select Nordstrom Stores and high-end salons throughout the world. 888.ECRU.NYC www.ecrunewyork.com

SUGGESTED RETAIL PRICE: $24.00/4.2 oz ECRU NEW YORK SUNLIGHT HOLDING SPRAY Sunlight Holding Spray is a weightless finishing spray that adds incredible luster while providing a brushable hold, controlling static and protecting against sun damage without any buildup or sticky residue.

DISTINGUISHING BENEFITS:
• Excellent for heat styling. Section hair and spray directly on before flat ironing or curling
• UV protection
• Brushable hold, gentle support • PH adjusting, anti-static
• Shine without build-up KEY INGREDIENTS: Panthenol, pro vitamin B-5 is a humectant that promotes moisture absorption in the hair cuticle and promotes healing while lifting and adding body to hair. Olive Oil Extracts are non-drying and molecularly light.

AVAILABILITY: Select Nordstrom Stores and high-end salons throughout the world. 888.ECRU.NYC
www.ecrunewyork.com

SUGGESTED RETAIL PRICE: $22.00/5.1 oz

For more information:
Melissa Barredo
RED PR
Phone: 212.431.8873