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Desperate for Long-Lasting Relief from Itching, Irritated Skin?
INTRODUCING A REVOLUTION IN ITCH TREATMENT FROM CORTAID:
NEW!! CORTAID® ADVANCED

Itching is a problem that extends to the whole family.  In fact, each year three out of four American households have a member who experiences itching so intense that it can be unbearable, leading to sleepless nights, distracted days, and worry over unsightly skin that is more vulnerable to infection and long-term damage.  Sufferers are everywhere, from gardeners to outdoor enthusiasts, those with eczema or dry, sensitive and irritable skin, from babies to grandmas and everyone in between.  To make matters worse, before now the long-lasting relief so sorely needed was simply not available in an over-the-counter product.  Finally, help is on the way.

Clinically proven to provide long-lasting medicine for relief from itching and to restore the health of itchy skin, the new patent-pending CORTAID® ADVANCED line of anti-itch products is a revolution in skin care.  Brought to you by the makers of the first over-the-counter hydrocortisone cream, CORTAID® ADVANCED utilizes a formulation so technologically advanced it it works, treating itch that is acute or chronic, for skin that has special needs or as a daily remedy–and it lasts all day or all night long.

According to Dr. Michael Southall, Head of Preclinical Pharmacology at Johnson & Johnson’s Skin Research Center, “The key to itch relief was finding a way to keep the formula active and effective over time.  By applying the same proven, long-lasting, and wear-resistant technologies used in beauty and personal care products, we have been able to create a new gold standard for hydrocortisone products, and an effective, low-maintenance, ultra-therapeutic skin care system that anyone can use.”

Tackle A Touchy Subject With New CORTAID® ADVANCED 12 Hour Anti-Itch Cream
CORTAID® ADVANCED 12 Hour Anti-Itch Cream is the longest lasting maximum strength hydrocortisone cream available without a prescription.  The patent-pending CORTAID® ADVANCED 12 Hour Anti-Itch Cream provides 12 hours of itch relief from a variety of irritants.  The formula breakthrough creates an invisible protective layer that helps maximum strength 1% hydrocortisone adhere to the skin.  Other ingredients in the cream help keep the hydrocortisone active and available over time, soothing itching from inflammation, while skin conditioners work to soften and smooth rough, irritated skin.

Get A Helping Hand With CORTAID® ADVANCED Long-Lasting Anti-Itch Hand Cream
Really itchy, red and dry hands will benefit from the first water-resistant hand cream with maximum strength hydrocortisone.  CORTAID® ADVANCED Anti-Itch Hand Cream contains hydrocortisone to treat the itch and moisturization ingredients to soothe redness and dryness.  CORTAID® ADVANCED Anti-Itch Hand Cream is specially formulated to last through hand-washing, so just one application in the morning and one before bedtime will relieve itching and soothe redness, allowing you to get on with your day and night.

CORTAID® Advanced products relieve itching associated with:         

  • Eczema
  • Seborrheic dermatitis
  • Psoriasis
  • Rashes
  • Cosmetics
  • Detergents
  • Soaps
  • Jewelry
  • Insect bites
  • Poison ivy, oak and sumac

HOW TO KEEP ITCHINESS AT BAY:

  • Prevent itch outbreaks by avoiding common irritants such as: wool and synthetic fabrics, harsh soaps/detergents, extreme temperatures, and stress
  • Hydrate itchy skin by cleaning in warm water with mild soap.  Pat dry and apply lotion/cream while skin is still damp to lock in moisture.
  • Treat irritated areas with topical products containing hydrocortisone such as CORTAID® ADVANCED 12 Hour Anti-Itch Cream.  Treat affected areas of hands with CORTAID® ADVANCED Long-Lasting Anti-Itch Hand Cream. Both patent-pending treatments offer scientifically advanced formulas which ensure relief that lasts:  12 Hour Anti-Itch Cream treats irritated areas quickly and effectively, and provides proven relief for 12 hours; Long-Lasting Anti-Itch Hand Cream moisturizes and soothes, for relief that lasts even through hand washing!

CORTAID® Advanced products are available at drug stores, food and mass merchandisers nationwide.  Suggested retail prices range from $8.49 - $10.49. 

Visit www.cortaid.com for additional product information.
Media Contact:
meggie purpura
blue sky communications
900 broadway, suite 702
new york, new york 10003
212.995.1777
meggie@blueskypr.com