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A Bawls-y Energy Drink A young gentleman walked up to the lady in front of me and said, “Would you care for some BAWLS, miss?” Needless to say she burst out laughing - - as did most of the people standing in my area. BAWLS is a new energy drink sweeping across the country. I got wind of the drink at New York Fashion Week, where the drink was given out to fashionistas as they entered the various shows or as they sat and chitchatted about whatever it is fashionistas discuss. The drink is sweet, but with no after taste. But more importantly, it does its job! After sitting through countless shows and feeling like my attention span has relocated to Florida, I needed a quick pick-me-up and BAWLS energy drink supplied that for me. I couldn’t help but to wonder what type of shelf life BAWLS will have. The market is saturated after all. I had a brief q&a with Sabrina Gonzales, Marketing Director for BAWLS about the energy drink market and how they plan to position BAWLS so that it is a success story. How do you plan to market BAWLS and how is it different from other energy drinks? It’s crucial to have a strong, grassroots-like following of your product when you’re in the saturated energy drink industry. So many of them look and taste alike, and it’s hard to have the credibility to survive. BAWLS Guaranexx, thankfully, is one of the best tasting in the market – it tastes like a light, citrus-infused cream soda made with natural caffeine from the Amazonian guarana berry. The caffeine found in a bottle of BAWLS Guaranexx is just as strong as a cup of coffee and nearly three times stronger than traditional sodas. Unlike other energy drinks, Guaranexx’s premium taste is complemented with award-winning, unique glass bottle packaging that sets it a step above other, tired energy drinks. BAWLS Guaranexx is a beautiful product that provides the taste, style and energy that the fashion industry needs. One of my favorite things about the drink is that is contains to sugar, carbs or calories, so it’s a guilt-free indulgence! Why did you decide to sponsor Fashion Week? We decided to target the fashion industry to reach male and female consumers who are both style and health conscious – the ideal Guaranexx drinker. BAWLS Guaranexx is committed to the fashion industry and our product is enjoyed by models, celebrities, designers and fashionistas around the country! Our involvement in fashion has led us to be the Official Energy Drink of Olympus Fashion Week, Sunglass Hut Miami Swim Shows and Gen Art Fresh Faces in Fashion. Our product [was] also featured in gift bags at several designer shows during these events. For more information: |
