Four Gift Ideas He Will Finally Like Written by Kenyatta D. Pious
Say It Ain’t Soy!
Let’s face it; snuggling is a little better and more meaningful during the holidays. 2(x)ist has a new SOY collection (an amalgam of 95% Soy Bean Fiber and 5% Spandex), which is luxury men’s underwear and will have you craving his body long after the holidays. SOY is popular because its fabric contains active amino acids and “moisture wicking properties” for UV protection and it is eco-friendly. Another reason is that the fabric also enables more oxygen to reach the skin for a comfort that is unparalleled. He will love to wear them and you will love to touch the underwear on him.
The SOY collection is available in Sapphire Blue, Black and Slate Grey and includes such items as: Crew Neck T-Shirt, Contour Pouch Briefs, No-Show Briefs, and Comfort Trunks. Jason Scarlatti, Design Director of 2(x)ist, says, “I believe the soy fabrication is the evolution of how our environment is moving. We are combining technology with extreme luxury and comfort.” As part of the initiative to get the brand recognized 2(x)ist toured the US with its Soy Lounge, an environment that fostered knowledge of the “eco-luxe” brand, Soy and anything eco-friendly. Sponsors for the Eco Lounge included 2Modern.com (furniture), Organic Vintages (wine) and ZipCar.com (transportation. This is one gift where everyone wins, him, you and the environment - - when was the last time you could say that?
SOY Collection is available in stores across the US and retails from $19.50 to $28.00
Forfex is for the man who wants to hear “You clean up nicely” everyday of his life. Just in time for the holidays, Babyliss®Pro rolls out the Forfex professional cordless trimmer in a classic silver color. The European ergonomic design is stylish and once again ahead of the curve.
Forfex is for the man who relishes how he looks, but who doesn’t have an enormous amount of time to cater to his appearance. Grooming from morning to evening is now possible as the trimmer is portable and has a compact design that is ideal for traveling.
Smartly Forfex also has a soft pink version for the ladies. The perfect stocking stuffer this holiday season is a thoughtful his and her pairing of the Forfex professional cordless trimmer!
The Forfex® professional cordless trimmer by Babyliss®Pro retails for $99.99 and is available at professional beauty supplies nationwide. It features a 30 mm detachable stainless steel blade with comb attachments (5mm 10 mm). The trimmer is also compact and convenient enough to pack for travel.
For further information:
Janine Spadaro / PR Coordinator www.conair.com
The Sidekick 3 is available in T-Mobile retail stores and online at www.sidekick.com
Why Not Sidekick Him?
Every holiday season there is a gadget that every man wants. This season the Sidekick 3 has emerged as a top contender. T-Mobile’s Sidekick 3, a truly “all-in-one communications device,” has an array of new features that will enchant current Sidekick users and new clients alike.
“The T-Mobile Sidekick 3 is a social lifeline; it’s a must-have device for those who need to be in touch with their circle of friends on their terms,” said Chidam Chidambaram, vice president,
Marketing, T-Mobile USA, Inc. “Featuring new enhancements and added features requested by avid users, T-Mobile Sidekick 3 delivers best on what it promises: a rich, user-friendly communications experience that meets the needs of anyone who wants to be connected.”
Among the features that we adored on the Sidekick 3 is a smarter design that is 20 percent smaller than its predecessor. There is a new trackball for easy one-handed navigation and integrated Bluetooth® technology for wireless headset use. The device is also enhanced with a new MP3 player, removable battery and Mini-SD card slot for expandable memory. In addition to the phone capabilities, the device provides text messaging, e-mail and built-in support for the three major instant messenger (IM) clients: AIM®, Yahoo! ® Messenger and MSN Messenger - - (separate charges apply). The Sidekick 3 manages to fuse style with function and is the perfect gift for the man on the go who must still manage to keep abreast of his personal life.
Otto-matic Winner
A man is often judged by the timepiece that he wears. However, finding the perfect timepiece is not easy. In order to fulfill his busy lifestyle, a timepiece should be versatile. Simply: it should be boardroom sleek, yacht friendly and of course it should make his significant other smile every time it is seen at any social engagement. But most importantly, a timepiece must engender his confidence.
This holiday season that timepiece is the Otto by Locman International. The Otto is available in several colors and three sizes. We prefer the large Otto in classic brown or black paired with either leather or stingray straps. Other possible embellishments include diamonds on the case. The Otto is named for its multi-faced, octagonal case and domed crystal - - Otto literally means “Eight” and amongst its many associations are “infinity” and “luck.” This is a can’t-miss holiday gift that he will adore you for.
The Otto is available at www.locman.com and at fine timepiece locations in the US and abroad. As pictured MSRP: $895
For more information: Danita King
Account Director
Ana Martins Public Relations, Inc
100 W. 57th St
New York, NY 10019
