Sisters Nicole and Simone
Zimmermann's passion for the beach and Australian
lifestyle lead them into becoming the leading swimwear
company in Australia. After Nicole worked for
a swimwear company for 6 months they started a ready
to wear label called, Zimmermann.
The Zimmerman label was in full throttle in the mid
90’s when the two decided to pair up their business
and fashion sense to blend their love for eclectic color
schemes, luxurious fabrics with unique prints.
The response was phenomenal within Australia
and the international stage was soon to follow.
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Nicole the designer
and creative director and Simone the
managing director entered the industry
like a breath of fresh air. Like most of us women who
feel compelled to update our wardrobes frequently, the
Zimmermann sisters could relate. And by relating to
their consumers, the Zimmermanns offer quality clothing
not just in the swimwear category, but ready-to-wear,
lingerie and children’s wear.
This allows the duo to compete on more than one lifestyle
level and keeps customers coming back.
Their shapes are easy to wear with feminine conscious details
that make the wearer comfortable and sexy. They find balance
between function and fun, never by the trend book:“We
don't really work by swimwear trends - we try to work
off prints that we love and go from there. For us, clean
graphic shapes and specific detailing for each print or
fabric group is big. For example, we have used colored
beads and shell butterflies with our floral and stripe
prints,” says Nicole. |
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For each season the Zimmermann collection
finds its inspiration from their signature style that’s
driven by fashion for this season they have 8 different
stories based on print groups. For example a feather
print, a floral called the "Secret Garden"
and a graphic black and white.
The success of the their iconic swimwear
has made Zimmermann synonymous with Australian beach
culture and in 2004 they were honored with the Cleo
Maybelline Fashion Awards "Best Swimwear Designer
of the year." |
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Zimmermann has become a successful fashion
based brand for swim. They have contributed inspiration
within the industry and have participated in fashion
editorials for magazines, Mercedes Australian
Fashion Week and major trade show events to
keep their brand in the forefront of competition.
With loyal consumers around the world Zimmermann will
be in the fashion mainstay for many years to come.
Zimmermann can be purchased at Intermix, Urban Outfitters,
Elizabeth Charles, Canyon Beachwear, California Sunshine, Saks Fifth
Avenue, Selfridges, Victoria’s Secret Catalogue, Harvey
Nichols, and Bloomingdale’s, Fig Leaves,
and range of other department stores. |
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Retail: Zimmermann swim $130.
The Shine by Zimmermann $90. |
