Ondademar Summer 2006

For fashion forward swimwear for the discriminating customer, Ondademar offers high-end quality with a Latin flair.  Established in South America in the 1980’s, Ondademar's commitment to excellence has driven designer Pily’s company into the forefront of swim design.

Ondademar means "waves of the sea," which can explain the calm that sweeps over customers of this brand. Pily explains the nuances of the name:   “Not the ones that break against the sand or shore, but the soft, big movements that happen at high seas. Our inspiration has always been the sea, the water, so we felt it was a great name that could “move” us to make great things. Also, “Onda” is kind of a high. Natural nice high that you get from nature, from feeling great. Something good that is happening.” 

Designer Pily’s simple love for water and the beach has grown into a successful swimwear company that sells in both South America and the U.S. Raised near the beaches of Columbia, the inspirations are clear: exotic colors and patterns with cultural influences. 

The inspiration for Summer ’06 includes the various locales of travel throughout the world, memories, photos and cultural experiences.  This collection is relaxed, mellowed and readily gives the wearer a sense of comfort. “We want to present a lifestyle that is less complicated, less materialistic and more eager in the pursuit of exotic experiences, unfamiliar territories and values other cultures.”

Ondademar has been featured in editorials of fashion magazines such as Vogue, Elle, and Cosmopolitan, In-style, Shape, Fitness, Seventeen, Bazaar, Marie Clarie and others.  The collection was the Sports Illustrated Swimsuit Edition cover for 2002 the year the company made itsr U.S debut!

What sets the company apart from the other swim companies? Pily explains:
“I think that South American swimwear fashion has very strongly penetrated the market in the US. A bit smaller bodies, sexy suits that are “chic” and the way we use colors has opened up many doors in the US markets as well as Europe, Australia and the Mediterranean. That “Latin flair” has captivated a lot of attention.”

*Look for Ondademar's debut of its lingerie collection, which will launch for 2007 in U.S and Europe. 

Words of wisdom from Ondademar:
 “It is a very competitive market. You have to LOVE the product and look for the most special things in the world to work with. A bikini is always a bikini. You have to work with the best fabrics and source the newest trims. Most important of all “FIT”. That is the hardest to do and the most important.” 

Ondademar suits can be found in the US at Bergdorf Goodman N.Y., Neiman Marcus, Victoria's Secrets catalogue and many specialty stores nationwide. The collection can also be found at Myers in Australia, Harvey Nichols in London, also in Greece, Mexico, Caribbean Islands, Venezuela, Dominican Republic, and Colombia.


For more information contact:
www.ondademar.com
Phone: (866) 663-2627