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LULI FAMA Summer 2006

Written By Yvette N. Coleman

Co- designer Lourdes Hanimian (nickname for Lourdes is Luli.  Fama means fame) teamed together with brother-in-law Augusto Hanimian to create an undeniable love for swimwear nearly 15 years ago called "Luli Fama."  Latin inspirations are evident in the purest form because the two designers have a harmonious blend that stems from the mixing of their cultures: Lourdes was born in Cuba and Augusto was born in Argentina. 

Luli Fama colors are very complementary in gold, aqua and chocolate.  Using fine imported fabrics and crafted jewelry distinguishes Luli Fama from its competition. 

Just in their fourth season the Luli Fama brand has reached stores and specialty swim boutiques across the country and has been featured in Sports Illustrated, editorials in German and British publications, Elle, Vogue, In Style, Cosmopolitan, Lucky, Ocean drive, LRM, Maxim, Glamour, Fitness, and FHM and feature films such as TAXI and top model, Gisele Bundchen, wore a Luli Fama suit!

The collection continues to grow with the latest addition of the STAR collection.  This collection offers high-end quality as well, but also offers sophisticated details with Swarovski crystals.

Luli Fama’s 2006 collection “La estrella del Sur” is inspired by a passionate journey through South America.  Rich beautiful colors, such as aqua sprinkled in gold and accented pieces with crystals, come together creating exciting pieces to make the Luli Fama girl the “ star” on the beach.

How do you make you collection stand out? :
“The only way to stand out is to be different.  We are constantly going after the new trend.  We are not afraid to take risks yet know how to make it work so it sells,” says Luli. 

Words of wisdom from Luli:
“Follow your dreams.  If you love what you do you will put all your effort into being the best you can be.”

Luli Fama suits can be purchased in swimwear specialty chains and stores, Boutiques, Resorts, and High-end department stores.  Luli Fama suits are sold in separates and retail between $98 and $160 per set on average.  The Luli Fama Star Collection, which retails between $120 and $250.

For more information contact:
www.lulifama.com
Phone: 305.234.5656

   
   
 
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