Chio is Italian glamour at it’s best as designers Stefania and Maria Cristina Di Simone refreshingly deliver chic and modern swimwear.  The two sisters felt there was a gap in the industry and could not find any swimwear that they could enjoy so they began creating knitted swimwear and from there they began designing their own line.

CHIO’s collection uses vibrant colors with a Mediterranean retro feel.  The embellishments of Swarovski crystals paired with supreme fabric choices make this collection decadent enough to wear at an evening cocktail party or it can be worn for relaxing in comfort at the beach.  The successful blend of east meets west of CHIO’s craftsmanship allows the wearer to feel ultra feminine. 

“We combine European glamour with American style [while] always staying on the cutting edge of fashion trends. There is always something fun and unique in each piece. Our price points are very competitive especially with the detail, embroidery, appliqué’s and workmanship on each piece.”

CHIO’s concept of taking 'haute couture' to beachwear has garnered them notoriety within the industry.  The sophisticated swimwear collection has been featured in a range of publications and is the “go-to” company for Sports Illustrated and Fitness magazines.

The winter/cruise season is the company's busiest time. In the off-season, the sisters maintain with resort wear followed closely by a focus on ready to wear pieces.  CHIO will also launch into shoes and jewelry to accent and compliment their collection (look out ladies they are also considering lingerie!).

CHIO swimwear can be purchased at Barneys NYC, Henri Bendel and finer boutiques and resorts.
England: Harrods
Europe: Italy, Greece
Asia: Japan

Words of advice from CHIO:

”Always stay focused and remember that you can’t be everything for everyone. Find your niche and always try to offer something unique/different.”

For more information contact:

Phone:  1 866-444-chio

www.chio-online.com