Agua de Coco 2006
Written by Yvette N. Coleman
Mirla Sabino was born in the tropics of
Rio de Janeiro, Brazil and consequently embraced the relationship
between nature and the beauty of the bikini that has established
Brazil as the capital of swimwear. Sabino was working
in the fashion industry in Miami, Florida when she was asked
to join the swimwear brand Agua de Coco (the label name Agua
de Coco translates into “coconut water” in Portuguese)
to develop a stronger presence within the North American swimwear
industry. As Agua de Coco became more prevalent and
successful, Sabino earned the sole right as distributor of
the brand for US, Mexico, Canada, Japan and Indonesia.
“We have fully met our goals of finding
the perfect fit of Agua de Coco’s garments to the North
American market and end consumers are extremely receptive
of our product. As satisfaction leads to inspiration
and inspiration leads to vision, I launched my very own swimwear
line named “ANK” that was set out to implement
elements I believe to be lacking in current swimwear design.
ANK enjoys immediate attention as a key new trend-setter in
the swimwear business by gaining exposure on the cover of
Sports Illustrated Swimsuit Edition, Marie Claire and Cosmo,”
says Sabino.
But how does Sabino bring awareness to her company and manage
to stand apart from the other brands?
“I only have two words as an answer to that, quality
and style. Once a customer has experienced
wearing one of our garments, it is hard to wear anyone else’s.
This is the reason why we enjoy amazing sustained growth in
sales and why we receive so many compliments from both stores
and end consumers.
The great people in fashion (editors, photographers, buyers,
etc.) are getting the word out on our products based on their
own perception that our garments are creations of higher quality
and uniqueness in design when compared to our competition.
We believe that paid billboards and paid advertising is a
waste when the product itself doesn’t fit the customer's
needs. Mirla Sabino Inc. is here to set trends, all of our
marketing dollars go into making a superior product that speaks
for itself and sets us apart from competition. Superior
products lead to the best advertisement on earth: word of
mouth!”
Agua de Coco will have a beautiful start
this season by including Ana Beatriz Barros,
(the model featured in L’Oreal, Oakley, and
Diesel campaigns among others) as the feature model
for the 2006 Agua de Coco summer collection. With plans for
lingerie in the future, look for Agua de Coco to create styles
that carry their unique glamour directly from Mirla Sabino.
Words of advice or wisdom from Mirla Sabino:
“Our market is plagued with competition and I see a
lot of people trying to break in, but copying another person’s
styles, not changing one’s styles to fit the new trends
and lack of experience all lead to failure. First, you
need to know your market very well and then present something
unique with quality, otherwise it will be very hard to make
it. “
Agua de Coco swimsuts retail from $80.00 -
$158.00
For more information contact:
www.mirlasabino.com |
