Lingerie Americas New York: Evermore Seductive
Written by Kenyatta D. Pious

The mission statement says it all: to offer North American retailers a world-class trade Show providing them with a unique work environment where they can meet International Industry leaders to better service their customers and increase their sales.

Lingerie Americas Inc. was created in 2001 in response to a need expressed by lingerie experts in North America for a professional trade show format on a par with other high-end fashion venues across the world. Lingerie Americas first trade show came onto the scene with great acclaim in August 2002.

Lingerie Americas first fashion show and the first one ever held for the industry on this side of the Atlantic was created by the same team in August 2003 and received kudos not only from lingerie experts but also from the fashion industry at large. Lingerie Americas trade shows have now become a magnet for lingerie experts in the Americas and attract an ever-growing audience of international buyers from Japan and Australia. Lingerie Americas is the New York Market Week backbone event, which elevated lingerie to couture standards.  Its reputation extends internationally.

This past season was held at the Altman Building and Metropolitan Pavilion on 18th Street in Manhattan. The collections were Fall/Winter 2006-2007 with lots of sleepwear and loungewear, 160 in total: Stan Herman, J&C Jaycris, Boerner, Féraud, Nocturne etc. Out of a total of 250 brands present in the three main exhibit halls - 41 brands showed for the first time (including in The Winter Garden).  Other notables include Vera Wang and in the daywear category, Cosabella.
Lingerie Americas has received continued support from Invista, a major provider of high-performance fibers to the industry. Represented by its leading brands, Lycra® and Tactel®, Invista reinforces its exposure and connection with the brands as well as with the retailers.

We sat down with three of the awesome brands featured at Lingerie Americas for an in-depth discussion into their machinations.  Up to bat are:

Beija Brazil

Expose Beauty

Martha Colon

ENJOY!

The next dates for Lingerie Americas fashion event, which will be featured on www.fashionledge.com once again are: July 30, 31, August 1, 2006 (Spring/Summer 2007 collections).

Media / Press Contact:
LINGERIE AMERICAS Inc.
Mrs. Laurence Teinturier
U.S Office
132 East Putnam Avenue
Floor 2 West
P.O. Box # 185
Cos Cob, CT 06807, USA
Phone: 203-618-0092
Fax: 203-629-5248