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Davidian Strength In A Saturated NY Market
Interviewed by Kenyatta D. Pious

 

 

 

 

What attracted you to fashion and how did you start out?

It was completely spontaneous.  I never thought about it until late in my senior year of high school. Pratt Institute visited my school to recruit interested applicants. When they showed us a slide show about Pratt, the fashion segment enamored me.  It instantly captivated me with the excitement and glamour of the models walking down the runway in the students’ designs. I knew immediately this was the path for me.

What is the hardest part about being a designer?  What makes you unique as a designer?

Trying to break into today’s industry is truly a David vs. Goliath battle. Basically being a
one-man show.  I feel my collections are an artistic expression of myself.

Take us through a typical day in your life.

A typical day is a nonstop hustle; from visiting factories, carrying heavy, large bags throughout the city, working freelance, sometimes full time in the industry, buying materials to completing the final product for store orders.  I usually take naps in the evening and work into the early morning hours regularly. It never ends. Designing is a continuous process with constant growth.

What forms of advertising do you rely on to get the name out?  Is it mostly word of mouth?  What has been the most successful tool for expanding your business?

At this point it is mostly word of mouth, some received press and my website - - www.brianwoodonline.com - - My tee shirt trunk shows have been a huge part of my business growth as well.

Where do you see Brian Wood in the next 10 years?

In 10 years, Brian Wood will be a successful business synonymous with unique, constant evolving creativity. Most importantly I will be respected as an artist with an insatiable passion for designing.

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