presents
The Spirit of LONDON
Written By Yvette N. Coleman
About Burberry
This year Burberry celebrates 150 years of timeless, classic
designs.
From the opening of the first clothing boutique in 1856
to the introduction of fine fragrances in 1997, Thomas
Burberry’s reputation for quality lives on. With
the introduction of LONDON, Burberry
adds another iconic scent to its portfolio.
On March 2, 2006, Burberry Fragrances launched a new
parfum titled "LONDON" in New York’s
Bloomingdale’s on 59th and Lexington.
LONDON has delicate notes of rose, clementine and honeysuckle,
warming notes of sandalwood, patchouli, along with tiare
flower, peony and jasmine to harmonize this luxurious
blend. This spring LONDON will
capture the essence of the stylish British woman-classic,
chic and charming.
Speaking of charming and sophisticated, Burberry Fragrances
has enlisted the beauty of Rachel Weisz,
Golden Globe winner and British –born actress
to be the face of Burberry LONDON. Her
role in "The Constant Gardener"
has received an Oscar along with Golden
Globe and SAG Awards wins
for Best Supporting Actress.
“She is sophisticated and beautiful,
with an indelible personality. As the face of Burberry London,
Rachel brings instant life to the scent.”
Rachel Weisz embraced her new role
as spokesperson by making herself available to fans
for autograph and photo ops with her and the new product.
Keeping with London’s
natural sophistication, the bottle is clad in the Burberry
signature red, camel, black and white check fabric.
The outer packaging, which mirrors the bottle, features
a trompe l’oeil weave with a unique final touch
– a woven fabric label embroidered with the fragrance
name, London.
London Price and Availability:
$76.00 – 3.3 oz. Eau de Parfum
$56.00 – 1.7 oz. Eau de Parfum
$36.00 – 5.0 oz. Delicately Floral Body Lotion
$34.00 – 5.0 oz. Delicately Floral Shower Gel
London is now available at Bloomingdale’s,
Neiman Marcus, Sephora, Lord & Taylor, Saks Fifth
Avenue and Burberry retail stores.
For more information contact:
Emily Huggins
Beauty and Lifestyle Assistant
212.228.8181
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