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Lucky No.6 Feel the SPIRIT
 
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| Numbers in Chinese culture offer great symbolism and meaning. The number six is considered “lucky” — it implies all will go smoothly and life is in balance and harmony. Lucky Brand, known for its energy and free-spirited nature, is now introducing an Asian sensibility to its brand with a modern approach to a culture that has brought so many colors, tastes and ideas to the world. Lucky No.6 bottles these elements as only Lucky can — it’s great looking…it’s fresh...it’s fun...it’s the scent of No.6. “Lucky No.6 draws from the classic influence of the Lucky Brand, with a modern, Asian-inspired twist, that has become a prominent fixture in fashion, art and culture,” says Art Spiro, President of Liz Claiborne Cosmetics. “The gorgeous bottles reflect the sensual elegance of the fragrances and the Zen design echoes the core of the brand.” The dominant color of Lucky No.6 is Red, symbolizing both strength and action. Lucky No.6 is active, energized and full of life! |
Lucky No.6
Lucky No.6 for Women is a warm floral. Top notes of
Tigerlily, Peony and Crushed Lotus Leaves lead you into
harmony. The center of the fragrance offers a touch
of Jasmine Tea and Wet Lychee with a luscious dry-down
of liquid Amber blending with Cashmere Woods and Musk.
Lucky No.6 for Women is offered in a frosted, rounded
glass bottle.
It is inspired by antique Chinese perfume bottles and detailed with a plum blossom relief in crimson red. It features a spray through cap in red with metal pump lock and red beaded cord for added detail. The folding carton translates the plum blossom motif, giving it the look of a painted wooden screen with iridescent embossing. |
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| In addition to the Eau de Parfum, Lucky No.6 is available in a Shower Gel and Body Milk. They each contain nurturing jasmine and rejuvenating pearl powder – a beauty secret of Chinese empresses for centuries. The Shower Gel is a skin silkening body wash while the Body Milk delivers a supremely smoothing body milk. Both the Shower Gel and Body Milk are presented in a heavy wall plastic bottle, resembling glass, with a three-paneled label mirroring an Asian screen design. They ship with a frosted red cap and contain a matching pump that is inserted upon opening for ease of use. |
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Lucky No.6 for Men
Lucky No.6 for Men is a mysterious, woody fougere fragrance. Top notes are comprised of a lush Watery Green Effect with blends of Bergamont, Neroli and a touch of Pineapple Zest. The middle is balanced by Supple Suede Accord with Hydroponic Plum, Geranium, Gingerlily and Nutmeg. Cashmeran, Tonka Bean, Amber, Sandalwood, Cedarwood and Musk dry-down the alluring fragrance. Luck No.6 for Men is offered in a deep crimson glass bottle inspired by ancient elixir bottles found in Asian apothecaries. The black spray-through cap has a metal pump lock with black cord detail. The label is embossed with a dragon design and Chinese characters and treated with gloss black embossing for interest and intrigue.
The folding carton repeats the dragon motif and frames it with a golden cord detail Along with the cologne, Lucky No.6 for Men comes in an After Shave Tonic, Exfoliating Shower Gel and Deodorant. Antioxidant green tea and stimulating ginseng protect and revive the skin. The After Shave Tonic, a skin elixir, is featured in a frosted version of the EDT bottle. It offers a pintel top for easy pouring and application after shaving. The label is embossed with a dragon design and Chinese characters and treated with gloss black embossing for interest and intrigue. The Exfoliating Shower Gel contains bamboo to help soften the skin in addition to green tea and stimulating ginseng. It is offered in a black tube with flip cap for ease of use. The twist-up Deodorant adds green tea and stimulating ginseng to its clear formula for added skin benefits. The package is a deep crimson plastic with black protective cap and folding carton in line image.
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Lucky No.6 will launch at department stores nationwide in August.
Suggested retail price for the women’s 3.4 oz EDP is $60.00 and the 1.7 oz EDP is $50.00.
The 6.7 oz Shower Gel is priced at $30.00 and the 6.7 oz Body Milk at $35.00.
Suggested retail price for the men’s 3.4 oz EDT is $55.00 and the 1.7 oz is $45.00.
The 3.4 oz After Shave Tonic is priced at $35.00,
the 6.7 oz Exfoliating Shower Gel at $25.00 and the 2.6 oz Deodorant at $15.00. |
About Lucky Brand Founded by Gene
Montesano and Barry Perlman, Lucky Brand Jeans
designs and produces denim, sportswear, knits,
wovens, outerwear, T-shirts and active wear. Additional
Lucky Brand licensed products include swimwear
and accessories for men and women. The Lucky Brand
collections are carried at better department and
specialty stores and at over 115 company-owned
stores nationwide and internationally. For Lucky
Brand products or more information, please visit
www.luckybrandjeans.com.
About Liz Claiborne Cosmetics Liz Claiborne Cosmetics, a division of Liz Claiborne, Inc. markets fragrances for men and women including Curve, Curve Chill, Curve Crush, LIZ, Lucky You, Realities, Soul by Curve, Spark, Spark Seduction, TRACY by Ellen Tracy and Vintage Soul by Curve. In addition to fragrances, Liz Claiborne Inc. designs and markets an extensive range of fashion apparel and accessories for women, men, teens, children, and infants. The more than 36 brands in the Liz Claiborne Inc. portfolio are available at over 30,000 points of sale worldwide. |
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