Branding a sneaker is difficult, but creating a sneaker from scratch and branding it is even tougher. I have often pointed out that clever marketing heads know that ubiquity will breed success. This is what 310 Motoring’s partnership with Game, one of hip-hop’s most ubiquitous individuals, is banking on.
310 Motoring has partnered with Game nee Jayceon Taylor to create a slick new sneaker called “Hurricane.” Game was named “Hurricane Game” by fans for the way he blew through the music industry and became an overnight sensation. Game was named the 2005 Best-selling New Male Artist at the World Music Awards for the success of his multi-platinum debut album, The Documentary. It was only natural, then, for him to name his sneaker “Hurricane” as well.
“We expect the sneaker to sell out of the stores right away,” says Marc Laidler, founder of 310 Motoring. “Game has an incredible fan base and the response we’ve been getting from the kids is overwhelming.” |
“I’m excited to be working with 310 and Marc Laidler, someone I’ve admired for a long time, on my own sneaker,” adds The Game. “With the Hurricane sneaker, I’m moving beyond just being an entertainer and becoming an entrepreneur. As an athlete and a sneaker fan, I’m ready to drop my own completely original design: an essential, multipurpose shoe. We’re bringing together the two biggest names from LA to make the hottest shoe in the country!”
The sneaker has a sleek design and high attention to detail down to the sole, which features a map of Game’s hometown of Compton and retails for approximately $80. It is available in white/blue, white/red, wheat/brown, and black/red. Other colors will be offered every two to four months and a new design will be released at the end of the year. Furthermore, all styles are available in kids’ sizes. Affordability and pleasing aesthetics aside, the sneaker has a massaging fit that athletes and casual wearers will appreciate.
310 Motoring, which began as the premier automotive customization specialist serving celebrity entertainers and athletes, has evolved into a luxury brand with caché. A natural extension of the brand is 310 Motoring footwear and apparel, both introduced last year under the licensing and merchandising arm of the company, 310 Global Brands.
Headquartered in Los Angeles, 310 Global Brands was founded in 2003 as the marketing, merchandising and licensing arm of high-end automotive customization specialist 310 Motoring. The Company was the first to offer custom design innovations and services to create one-of-a-kind vehicles for an extensive clientele list comprised of celebrities, entertainers, athletes and trend-setting urban consumers.
Hurricanes are available at Footlocker, Finish Line, Underground Station, East Bay and other selected athletic shoe stores, department stores and boutiques in the United States. 310 Footwear is also available in select countries worldwide.
For more information:
www.310motoring.com
Attn: Rebo McFadden
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