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Benefit Cosmetics Spring 2006 Products
Written by Yvette N. Coleman

Jane and Jean are a perfect fit. Since the two of them were youngsters they have been fascinated with color and beauty. Just ask the little brother how he managed! The Face Place was the duo’s first boutique, a candy store for the face! Their original titles and quirky sense of humor gained them rapid popularity. Titles included: benetint, lip plump and ooh la lift. In 1990, The Face Place was renamed Benefit.

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The determined twins are from a small townin Indiana have taken their love for dress up and make up to over 650 beauty counters in Henri Bendel, New York and Harrods and Selfridges, London and many more nationwide.

A glance through their catalogs might make you think you‘re shopping via the cartoon network, but these are serious products with fun names like boo boo zap, the super strength blemish blaster, dr. feelgood the ultimate skin mattifier, and galactic shield! "Touch me then try to leave" cream and an eye shadow called, my date's my brother.

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You can always expect the unexpected from Benefit. They take the time to play up to beauty and the extra help here and there that we all need from time (ok, sometimes everyday!). Benefit has something for every woman. Take a look at hi neighbor.

It’s young and radiant and it helps regain that glow again with little to no time! With hi neighbor, a reference perhaps to the time it takes for a good rumor to make the rounds of the neighborhood, the liquid pink clay mask removes “tired” from your face and replaces it with “lovely!” It has a cool wand that gets you to the places you need to refresh. The clarifying ingredients command instant beautification in no time flat. Benefit says: “Forget the cup of sugar… share this mask with your neighbor.” enthusiastic.

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The all to creative duo, continue to mix it up with colors, texture, and creams to create whimsical lines and rhymes.  They believe the whole reason behind makeup is to feel good inside and out!  Check out their line up.  It’s fun, hip and has something for everyone.

You're bluffing

Bluff your way to beautiful with our creamy yellow concealer wand. It neutralizes unwanted flushes of pink or redness anywhere on your face. Apply lightly in delicate strokes and blend for a smooth finish. Slim line and portable; keep it handy for mid-day touch ups.

High brow

Want eyes that appear 10 years younger? Give yourself a ‘lift’ with highbrow, a brow lifting and defining pencil. Tried and tested, this matte linen-pink cream works on all complexions beautifully. It lifts, separates, and makes eyes and brows look younger & sexier. And isn’t that what we’re all after?

Hollywood glo body lustre

This light scented body balm highlights your skin tone, adds moisture and leaves you sexy and smooth. This body luster catches lights and reflects those golden glimmers to have you absolutely Hollywood beautiful! It looks especially beautiful smoothed on the arms, legs and bare shoulders!

Galactic shield!

"My concealing power stick demolishes boo boos without a trace!" Conceal and heal blemishes during the day. It comes in three shades to match your complexion, not your boo boo!

Jiffy tan

Create a slenderizing illusion: a tanner you is a sleeker you! Not a self-tanner, this tanly tinted body lotion is formulated to go on evenly and stay put. It gives instant gratification. Lightly blend onto bare skin to see the difference. It cleans off easily with soap and water and has a beautiful red currant scent.

For More information contact:
Alison Haljun Sara Reischman
415 781 8153
www.benefitcosmetics.com

http://cew.org/

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